PUMA’s latest silhouette, the LQD CELL Optic, is an insanely colorful yet unisex style that combines the chunky sneaker look in a streamlined package that’s equally focused on comfort.
The result is a sneaker that’s as stylish as it is functional, featuring LQD CELL technology that compresses and works together with ProFoam — PUMA’s energy return foam — to offer stable cushioning whether you’re heading for a night out with the homies or just hitting the weights.
LQD CELL is the evolution of PUMA’s original CELL tech; it’s been improved upon and made smaller by using a softer, more resilient material and arranged it in a new configuration to maximize movement.
The eye-catching sheer uppers are another nod to a trend that can be seen across the sneaker industry in the past few seasons, featuring translucent formstrips on both sides of the shoe that add to its futuristic vibes.
Look for the PUMA LQD CELL Optic to drop worldwide on July 18 at puma.com and select retailers at a retail price of $110.
- Photographer: Ahmed Chrediy
- 3D Designer: Manuel Carvalho
