PUMA’s latest silhouette, the LQD CELL Optic, is an insanely colorful yet unisex style that combines the chunky sneaker look in a streamlined package that’s equally focused on comfort.

The result is a sneaker that’s as stylish as it is functional, featuring LQD CELL technology that compresses and works together with ProFoam — PUMA’s energy return foam — to offer stable cushioning whether you’re heading for a night out with the homies or just hitting the weights.

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LQD CELL is the evolution of PUMA’s original CELL tech; it’s been improved upon and made smaller by using a softer, more resilient material and arranged it in a new configuration to maximize movement.

The eye-catching sheer uppers are another nod to a trend that can be seen across the sneaker industry in the past few seasons, featuring translucent formstrips on both sides of the shoe that add to its futuristic vibes.

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Look for the PUMA LQD CELL Optic to drop worldwide on July 18 at puma.com and select retailers at a retail price of $110.

puma lqd cell optic lookbook
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puma lqd cell optic lookbook
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Words by Daniel So
Branded Content Editor

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