Following a handful of drops featuring coveted and timeless sneakers, PUMA is back with a new line dubbed MMQ – short for "Macht's mit Qualität" and translates to "Made with Quality."

The new MMQ line has been created to offer a premium take on classic PUMA sportswear silhouettes, and the first collection include classics such as the Suede VTG, Suede Crepe, Easy Rider, Slipstream Mid, as well as new iterations including the Suede Mayu, Mirage Sport, and Wild Rider silhouettes. Each design is elevated with premium materials and arrives in muted colors with clean lines to create a luxury take on classic streetwear staples. Beige suede, dark purple nubuck, and white leather are some of the materials spotted across the sneakers.

In addition to the footwear, the PUMA MMQ range also includes apparel rooted in functionalism, and features hooded sweatshirts, tees, and sweatpants, using quality materials and minimal designs to ensure that the pieces are timeless and wearable, and can be worn with any look.

As for the label's campaign, PUMA has tapped football legend, Thierry Henry, to front the MMQ collection. “Who is the judge, quality is what you like, quality is what you live for, quality is what represents you,” said Henry, speaking about what quality means to him.

Henry is one of the first players to be inducted into the Premier League's Hall of Fame, and is considered to be one of the best strikers in football history. "He knows how to make a bold statement without shouting about it through his classic and refined style. The high-quality materials, muted tones, and contemporary fits used in the MMQ collection reflect the on and off pitch qualities of Thierry," explained PUMA.

The PUMA Made with Quality range is set to release on August 26, and will be available across PUMA.com, PUMA stores, and at select retailers.

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: Valentino Is (V)ery Serious About This Locò Bag

    Style
  • Image on Highsnobiety

    Rolex Officially Enters the Resale Game

  • Image on Highsnobiety

    No Album Here, Just A$AP Rocky’s New Home Decor Line

  • Image on Highsnobiety

    As a Pre-album Treat, SZA's Dropping Denim Crocs

    Sneakers
  • Image on Highsnobiety

    Tracking Ben Affleck: The Accidental Sneakerhead

    Style
  • Image on Highsnobiety

    Off-White's Nike Air Terra Forma Is an Abloh Original

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.