Following a handful of drops featuring coveted and timeless sneakers, PUMA is back with a new line dubbed MMQ – short for "Macht's mit Qualität" and translates to "Made with Quality."
The new MMQ line has been created to offer a premium take on classic PUMA sportswear silhouettes, and the first collection include classics such as the Suede VTG, Suede Crepe, Easy Rider, Slipstream Mid, as well as new iterations including the Suede Mayu, Mirage Sport, and Wild Rider silhouettes. Each design is elevated with premium materials and arrives in muted colors with clean lines to create a luxury take on classic streetwear staples. Beige suede, dark purple nubuck, and white leather are some of the materials spotted across the sneakers.
In addition to the footwear, the PUMA MMQ range also includes apparel rooted in functionalism, and features hooded sweatshirts, tees, and sweatpants, using quality materials and minimal designs to ensure that the pieces are timeless and wearable, and can be worn with any look.
As for the label's campaign, PUMA has tapped football legend, Thierry Henry, to front the MMQ collection. “Who is the judge, quality is what you like, quality is what you live for, quality is what represents you,” said Henry, speaking about what quality means to him.
Henry is one of the first players to be inducted into the Premier League's Hall of Fame, and is considered to be one of the best strikers in football history. "He knows how to make a bold statement without shouting about it through his classic and refined style. The high-quality materials, muted tones, and contemporary fits used in the MMQ collection reflect the on and off pitch qualities of Thierry," explained PUMA.
The PUMA Made with Quality range is set to release on August 26, and will be available across PUMA.com, PUMA stores, and at select retailers.