Following a handful of drops featuring coveted and timeless sneakers, PUMA is back with a new line dubbed MMQ – short for "Macht's mit Qualität" and translates to "Made with Quality."

The new MMQ line has been created to offer a premium take on classic PUMA sportswear silhouettes, and the first collection include classics such as the Suede VTG, Suede Crepe, Easy Rider, Slipstream Mid, as well as new iterations including the Suede Mayu, Mirage Sport, and Wild Rider silhouettes. Each design is elevated with premium materials and arrives in muted colors with clean lines to create a luxury take on classic streetwear staples. Beige suede, dark purple nubuck, and white leather are some of the materials spotted across the sneakers.

In addition to the footwear, the PUMA MMQ range also includes apparel rooted in functionalism, and features hooded sweatshirts, tees, and sweatpants, using quality materials and minimal designs to ensure that the pieces are timeless and wearable, and can be worn with any look.

As for the label's campaign, PUMA has tapped football legend, Thierry Henry, to front the MMQ collection. “Who is the judge, quality is what you like, quality is what you live for, quality is what represents you,” said Henry, speaking about what quality means to him.

Henry is one of the first players to be inducted into the Premier League's Hall of Fame, and is considered to be one of the best strikers in football history. "He knows how to make a bold statement without shouting about it through his classic and refined style. The high-quality materials, muted tones, and contemporary fits used in the MMQ collection reflect the on and off pitch qualities of Thierry," explained PUMA.

The PUMA Made with Quality range is set to release on August 26, and will be available across PUMA.com, PUMA stores, and at select retailers.

We Recommend
  • Image on Highsnobiety
    The 11 Most Expensive Hollywood Movies Ever Made
    • Lifestyle
  • blank hoodies
    The Best High-Quality Blank Sweats in Streetwear And Beyond
    • Style
  • marine serre sneaker
    Marine Serre’s New Sneaker Is Made for Moonwalking
    • Sneakers
  • loewe drain
    Loewe Made the Best Coat of the Season, Let That Sink in
    • Style
  • Image on Highsnobiety
    From Ashes to Slay: This Coat Is Made Out of Pre-Smoked Cigarettes
    • Style
  • Image on Highsnobiety
What To Read Next
  • Champion Eco Reverse Weave Collection
    Champion's New Sweats Won't Last Forever — And That's a Good Thing
    • Style
  • Ben Affleck smiling while wearing Dunkin Donuts Nikes
    This Is Not a Drill: Ben Affleck Cracked a Smile!
    • Style
  • 1017 ALYX 9SM & Givenchy designer Matthew Williams wears a ripped white T-shirt
    Why We'll Miss Matthew Williams' Givenchy
    • Style
  • AXE x Market Scented Stealie Hoodie
    EXCLUSIVE: This Hoodie Smells Like Your Middle School Crush
    • Beauty
  • Two models and a dog wear Tyler, the Creator's beige le FLEUR* puffer jackets
    Tyler, the Creator's Luxury Label Is Now a Full-Fledged Clothing Brand
    • Style
  • Lil Nas X wears his Crocs clog collab
    Lil Nas X Created the Cushiest Crocs of All Time
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.