1981 was a revolutionary year for pop culture and entertainment.
MTV—Music Television as some may know it—was born, and ushered in the golden age of music videos. PUMA’s MTV RS-X collaboration is the ultimate embodiment of reinvention, with the network having demonstrated its ability to adapt to the times and push the boundaries of pop culture.
Launched globally earlier this month, MTV’s exaggerated and remixed take on the RS-X puts aggressive details and bold pops of neon across the sporty silhouette. To showcase the brightly-colored ‘Pastel’ MTV RS-X, we linked up with rapper and Bronx native A$AP Twelvyy to get his own take on them.
Get a unique look at how Twelvyy styled the shoes along with some insights on what the Bronx native has been up to since he dropped his first album nearly two years ago.
On reinvention in his own life:
“Every day you gotta make an edit to your life. Sometimes you gotta add something, sometimes you gotta take something away. You gotta try a variety of different styles.”
On the PUMA x MTV RS-X collaboration:
“It’s super comfortable and I really like the colorway. It’s light on the eyes and comfortable on the feet; I perform a lot so that’s important.”
“MTV and PUMA have represented culture and street style for generations, and this collaboration seamlessly brings these two iconic brands together. PUMA’s RS-X sneaker is inspired by elements of music and the digital age and evokes MTV’s own evolution – it is an immediate collectible and a must-have for the nostalgia fashion fan.”
Jose Castro, PUMA’s Senior Vice President, Global Collaborations
On his music:
“I dropped ’12’ in 2017, that was my baby, but I don’t have another project prepped to go right now. But I have a lot of records I’m working on. I got a song called “Old Scars & Pain” dropping soon, I’m trying to get my feet wet. It’s been two years since I dropped my tape, so I’ve just gotta learn how to readjust to the climate of music.”
- Producer: Chad Ghiron / Highsnobiety
- Production & Photography: Onlunchbreak