puma mtv rs x tracks pastel header PUMA RS-X Tracks a$ap twelvvy
Highsnobiety

1981 was a revolutionary year for pop culture and entertainment.

MTV—Music Television as some may know it—was born, and ushered in the golden age of music videos. PUMA’s MTV RS-X collaboration is the ultimate embodiment of reinvention, with the network having demonstrated its ability to adapt to the times and push the boundaries of pop culture.

Launched globally earlier this month, MTV’s exaggerated and remixed take on the RS-X puts aggressive details and bold pops of neon across the sporty silhouette. To showcase the brightly-colored ‘Pastel’ MTV RS-X, we linked up with rapper and Bronx native A$AP Twelvyy to get his own take on them.

Get a unique look at how Twelvyy styled the shoes along with some insights on what the Bronx native has been up to since he dropped his first album nearly two years ago.

On reinvention in his own life:

Every day you gotta make an edit to your life. Sometimes you gotta add something, sometimes you gotta take something away. You gotta try a variety of different styles.

On the PUMA x MTV RS-X collaboration:

It's super comfortable and I really like the colorway. It’s light on the eyes and comfortable on the feet; I perform a lot so that’s important.

“MTV and PUMA have represented culture and street style for generations, and this collaboration seamlessly brings these two iconic brands together. PUMA’s RS-X sneaker is inspired by elements of music and the digital age and evokes MTV’s own evolution – it is an immediate collectible and a must-have for the nostalgia fashion fan.”

 Jose Castro, PUMA’s Senior Vice President, Global Collaborations

puma-mtv-rs-x-tracks-pastel-04
Highsnobiety
puma-mtv-rs-x-tracks-pastel-05
Highsnobiety

On his music:

I dropped '12' in 2017, that was my baby, but I don't have another project prepped to go right now. But I have a lot of records I'm working on. I got a song called "Old Scars & Pain" dropping soon, I'm trying to get my feet wet. It's been two years since I dropped my tape, so I've just gotta learn how to readjust to the climate of music.

The "Gradient Gloom" PUMA x MTV RS-X Tracks is available now at PUMA.com, PUMA stores, and selected retailers. For all the latest news and releases follow @PUMASportstyle on Instagram.

We Recommend

  • Image on Highsnobiety

    PUMA x Butter Goods' Sophomore Collection is Extra Buttery

    Sneakers
  • Image on Highsnobiety

    PUMA x AMI's Collection Campaign Spotlights Elevated Sportswear

    Style
  • Image on Highsnobiety

    size? x PUMA x 'The Godfather' Is an Offer You Can’t Refuse

  • affordable sneaker 00 Adidas Blends x Vans Converse

    8 Affordable Sneakers That Will Never Go Out of Style

  • black sneakers

    The 15 Best Black Sneakers for Any Rotation

    Style
  • Image on Highsnobiety

    The Last-Ever Kid Cudi x Ye Track Is on Pusha T's New Album

    Culture

What To Read Next

  • Image on Highsnobiety

    NOAH's Final adidas Collaboration Isn't for Superstars

    Style
  • Image on Highsnobiety

    Is Walter Van Beirendonck SS23 a 'Jojo' Reference?

    Style
  • Image on Highsnobiety

    Hiker Bros Dream of Dior Summer '23

    Style
  • Image on Highsnobiety

    Bodega’s NB Collab Keeps Things Simple

    Sneakers
  • Image on Highsnobiety

    Who's Buying Rudy Giuliani's $75 YEEZY Knock-Offs?

    Culture
  • Image on Highsnobiety

    Joe Freshgoods & Vans Enter Their Honeymoon Phase

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.