Earlier this month, PUMA hosted a block party in Moscow to inaugurated its Russia-inspired football collection. Taking over Lower Krasnoselskaya, the German sportswear giant got the crowd fired up for the World Cup with an early showing of its latest football gear and a festival of music and street culture.

As you can see in the shots above, there were live performances, DJs, football, and plenty of street style on display, with PUMA showing off its new World Cup jerseys among other gear, including hoodies, sweatshirts, sneakers, and boots.

PUMA also released a special promo clip featuring former Arsenal and Barcelona star Thierry Henry. The French legend signed up with PUMA in 2014 and can be seen running amok with a gang of young street footballers in the promo. Check out the video below.

What are your thoughts on PUMA’s latest football collection? Drop us a line below.

In other news, Billionaire Boys Club is dropping another summer capsule this weekend.

Words by Candice Nembhard
Staff Writer

A Berlin-based gal from Brum.