Every week, we at Highsnobiety take some time to highlight one of our favorite brands through our BOTW (Brand of the Week) series. Last week, we featured New York City skater brand Bronze 56K. This week, we’ve decided to shine a light on Canadian label Raised by Wolves.
Montreal-based Raised by Wolves came about as what it's visionary Pete Williams saw as an answer to Canada's lack of solid streetwear options. Born in July 2008, the label's aim was to put Canada on the global streetwear map.
While the brand started out with signature five-panel caps, it wasn't long before it dabbled in graphic- and floral-print — most notably with its tees and denim pieces. As the years went by, Raised by Wolves became successful at doing just that.
Focusing on locally-made streetwear staples, the brand quickly became synonymous with high-quality, youth-focused apparel and gained extensive support from the local and international community alike.
With increased exposure came collaborations from brands who like what they saw. Liking the looks of Raised by Wolves solo aesthetic, soon the likes of Herschel Supply Co., Timberland, and Reebok came knocking for dual-created pieces, while stocklists grew to major online retailers such as Caliroots and Urban Outfitters.
After ten years of high-quality creations and jaw-dropping campaigns — many of which have featured amazing visuals of Canada's natural landscapes — Raised by Wolves has now unveiled its FW18 collection. Titled "Global Warming", the line explores the state of our natural and digital worlds as the two forces become increasingly important for humanity's collective survival.
"With a focus on Canadian manufactured goods, the latest FW18 collection highlights elements of the label's northern heritage," explained Williams. "It takes shape through the lens of a fictional movement of Arctic surf punks who are militantly obsessed with saving the planet while enjoying what’s left of it while they still can — fire, water, and anarchy."
Below, we've selected a few of our favorite pieces from Raised by Wolves' new collection. The line includes insane apparel, such as a fall-ready wool zip-up sweater and Global Warming printed tee, as well as playful accessories including a RBW-branded Jalapeño and maple syrup hot sauce and a bunch of "Fuck Off" balloons.
Scroll down to see more of the brand's fire new collection.
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