Reebok has launched a new #BeMoreHuman campaign, which encourages people to be the best possible version of themselves physically, mentally and socially, and celebrating women who are helping bring positive change to the world.
Featured in the campaign are the brand’s ambassadors consisting of artists and athletes including, Ariana Grande, Gal Gadot, Danai Gurira, Gigi Hadid, Nathalie Emmanuel and Katrin Davidsdottir, who each tell their own personal story of overcoming barriers to become their best self. They are featured alongside women who have built organizations that are empowering females and making history, including Reese Scott, founder of Women’s World of Boxing; Shannon Kim Wagner, founder of the Women’s Strength Coalition; Jenny Gaither, founder and CEO of Movemeant Foundation; and Yelda Ali, founder of Camel Assembly.
With this campaign, Reebok is not only revisiting its heritage of being a women’s-focused brand, but celebrating strong women with powerful voices, who are inspiring others to action. You can view more of the campaign in the Instagram posts below.
Furthermore, two organizations, the Movemeant Foundation and The Women’s Strength Coalition, are specifically supported by the campaign. To support these organizations, Reebok is releasing ten different limited edition shirts, each featuring an inspirational message from one of the women featured in the campaign.
From July 15 until December 31, 2018, Reebok will donate 100% of the purchase price (excluding taxes and shipping) from the sale of each shirt, to be split equally, to those organizations.
Head on over to Reebok’s website now for more info and showcase your support.
In related news, Reebok’s ’90s-favorite Aztrek runner is making a comeback.