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Reebok presents a new campaign for Spring/Summer 2018, giving a platform to some of today’s most disruptive and authentic style pioneers, thus allowing them to define what “Always Classic” means to them.

For this, the likes of Gigi Hadid, Rae Sremmurd, Lil Yachty, Teyana Taylor, Ariana Grande, Sharina Gutierrez, Felipe Pantone, Sany, and Somi star in the editorial, photographed by Atiba Jefferson. Each brand partner can then be seen donning the Reebok Classic silhouette that best represents their unique character.

Sneakers include the Freestyle Hi, Classic Leather, Club C, and Workout Plus.

After getting a look at the still shots above, press play underneath to witness the style ambassadors detail what it means to be classic.

In other news, Chanel’s SS18 footwear collection is popping with color.

To stay informed about new releases, be sure to follow our Highsnobiety Twitter account and @Highsnobietysneakers on Instagram.

  • Photography: Atiba Jefferson

Not NYC, not LA.

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