Highsnobiety

Yung Creatives is a series profiling talents of tomorrow across various fields, disciplines and mediums. Skilled in commerce and creativity, find out why these guys are generating significant buzz in the industry.

As Los Angeles' burgeoning fashion scene continues to mount conversation in the blogosphere, let's take a moment to spotlight one guy who serves as a testament to the West Coast's low-key albeit brazen creativity. Meet Rhuigi Villaseñor, the 25-year-old Manila native who struck gold with his streetwear label, RHUDE, after receiving cosigns from a bevy of A-list heavyweights that include none other than Kobe Bryant, Kendrick Lamar, Frank Ocean and Migos.

Ever the storyteller, Rhuigi's ability to insert personal narratives through striking and unconventional graphics, cuts and fabrics across his collections make him a leading player in the latest wave of avant-minded creatives steering LA's influential style language.

I caught up with the Hollywood denizen to hear more about his obsession with cigarette graphics, what struggles come with being a young entrepreneur and the massive Gucci archive he's accrued over the years.

Your Highsnobiety privacy settings have blocked this Instagram post.

How old are you?

I'm 25 years old.

Where are you from and where are you currently based?

I'm from Manila, Philippines; grew up in the Valley, Woodland Hills/Calabasas area. I now have a spaceship in the Hollywood Hills.

When did you start your brand?

Around 2.5 - 3 years ago.

What first piqued your interest in fashion?

My mother used to make us our uniforms when we were younger, so I grew up watching my mom make clothes for less money. Then I moved to the States and wanted to be an artist and paint, but money was rough and I needed a faster way to help my family while also sharing my story.

Your Highsnobiety privacy settings have blocked this Instagram post.

What are some of the biggest influences behind your designs?

All of my designs are deeply rooted in my sorrows and experiences. Most of them are references from my childhood, travels and relationships that I went in and out of.

Did you have a specific consumer in mind prior to launching the brand?

No one! When I started, I made clothes ultimately for myself. I couldn’t afford the brands I loved, so I made clothes that I wanted to wear that no one else could have. I wasn’t interested in seeing people in my clothes in the beginning, but to answer the question, you always want the strong dollar.

What's the story with the recurring cigarette references throughout your line?

Growing up I saw a ton of kids my age selling cigarettes in the Philippines to feed their family. It's real, LOL. So in a way, I wanted to put that same ideology and hustle into my clothes. Sort of a nod to the kids that did anything and everything to help their family.

Also, I hate cigarettes and a girl I once dated smoked them all the time. I always thought about how much better an artist can get if he works in mediums on topics he hates. Plus old cigarette campaigns were so good.

Your Highsnobiety privacy settings have blocked this Instagram post.

What first put your brand on the map?

When Kobe, Kendrick and Frank were seen wearing it. I don’t know, that bandana shirt was truly something for me. I remember taking the subway (in LA) just to get samples done for me to wear. That shirt was a symbol of my early beginnings.

What's the biggest financial strain with running your own brand? Do you feel as though you've broken even?

Our numbers are great! I always stress to people to finish school or work for someone that way you beat the mistakes and growing pains. We all eventually pay for something. The U.S. has a lot of factories that do not turn around the product in a timely manner or produce good quality for the price we pay. So at times, you take a bigger financial loss. But we're doing good. I feel “greatness” is coming.

How did you come up with the name, RHUDE?

My family has a tradition of starting all names with an “Rh” and I honored that by starting a brand that did the same. RHUDE derives from the word "rude," and I grew up in a strict, uniformed school and home, so this was sort of my way to rebel against being so disciplined growing up. But the brand name never really mattered to me, what matters is the stories I have to tell.

Your Highsnobiety privacy settings have blocked this Instagram post.

Word on the street is that you have a sizable Saint Laurent and Gucci collection...care to elaborate?

Yes, I do! They're collecting dust in my closet. I grew up wearing Dior Homme and Gucci loafers, actually something I bonded with a girl over. But yeah, it was like a look I did in high school and it's crazy to see it all come around. But lets just say I have a few archive pieces that could make kids go crazy.

I also heard that you coach a youth basketball team?

It's the greatest joy in my life! I grew up playing basketball, and I just couldn’t get myself to get taller and be a pro. But when the opportunity came, I had to do it. I grew up with great mentors and teachers, and if I can be a positive influence to a kid and he can look forward to playing ball at the same time, well, there's no better feeling than that.

Your Highsnobiety privacy settings have blocked this Instagram post.

What's LA's fashion scene like at the moment? Seems to be on the come-up in a big way.

It’s a beautiful emergence of subcultures rising from different areas in the city. It's really cool to watch. I mean, for the guys running brands that are actually doing authentic things and are my friends, we kind of just fed off of each other's personal styles and turned them into a growing empire.

What direction do you see the brand going in the next few years?

*Plays Fat Joe's "All the Way Up* Well, I’m hopeful that I have a new team that can redesign every structural mistake I made. I always felt the design and the message was there, but the execution was my misstep.There’s a ton of great things to announce just for this year alone though

Your Highsnobiety privacy settings have blocked this Instagram post.

For more youngsters making waves in the scene, read about the Parisian 20-year-old who has everyone from Rihanna to Keith Ape wearing his caps

We Recommend
  • anessa bryant nike kobe 8 leopard outfit
    Vanessa Bryant Brought Serious Nike Kobe Heat to Disneyland
    • Sneakers
  • Kendrick Lamar wears a black suit, white shirt, and yellow sneakers at Cash App's Super Bowl 2024 party
    Gym Shoes & a Suit? Only Kendrick Lamar
    • Style
  • Image on Highsnobiety
    Kobe Bryant’s Mamba Mentality Lives On
    • Culture
  • Kendrick Lamar wears Chanel at the Chanel SS24 couture runway show
    Chanel's SS24 Couture Show Was Basically a Kendrick Lamar Show
    • Style
  • kendrick lamar wales bonner outfit
    No Thoughts, Just Kendrick Lamar in a Sublime Wales Bonner 'Fit
    • Style
  • Image on Highsnobiety
What To Read Next
  • avavav fw24
    AVAVAV FW24 Was So Trash
    • Style
  • Tyler the Creator x LV
    Tyler, the Creator For Pharrell's LV Is a Stroke of Brilliance
    • Style
  • new balance 1000 sneaker 2024
    New Balance Is Back With Another Solid Sneaker Revival
    • Sneakers
  • City Girls' JT attends Diesel's Fall/Winter 2024 runway show in Milan
    City Girls' JT Did Diesel, McDonald's Wings & a Symphony With Solange
    • Style
  • awake ny jordan air ship sneaker
    Awake NY's Jordan Sneaker Is Ready for Landing
    • Sneakers
  • bottega veneta fw24
    Bottega Veneta Winter '24 Is Pure Genius
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.