The humble CBD and THC store has become a fixture on high streets globally in the last few years — often sad, hollow places that look like they've been assembled overnight purely to capitalize on the relatively recent craze for hemp delights. Why go outside when you can buy online anyway? Especially when aesthetically inclined brands such as Rose Delights exist.

Unlike a lot of names out there, Rose distinguishes itself through an ingredient-driven approach to its sweets and treats. The secret sauce lies in the use of single-strain flower rosin, which is meticulously pressed in-house. They don't want to mask the plant’s flavor, but find beauty in it, using novel methods to incorporate seasonal fruits from local farmers into their recipes.

Cubed like dainty Turkish Delights, some of the flavor profiles are astounding: take the mezcal poached pear, or the kiwi, Oro Blanco grapefruit, and celery (!) concoction that was dreamed up by NYC pastry master Natasha Pickowicz. Michelin star chef Enrique Olvera and Brain Dead's Kyle NG are but a couple of the other familiar names to have worked with the label.

rose-made-the-worlds-prettiest-edibles-now-its-making-gardening-gear-chic-05
Courtesy of Rose
rose-made-the-worlds-prettiest-edibles-now-its-making-gardening-gear-chic-02
Courtesy of Rose

The edibles are tasty, but so too is the packaging and branding. Seriously, some of these could pass as classic vinyl covers. Bang back some candies and lose yourself staring at it for 20 minutes.

For its first apparel collection, Rose has readied a pruning jacket, some pants, and a grow room coverall. These were entrusted to close Friend Mona Al-Shaalan, whose CV includes stints at Givenchy, Yeezy, and The North Face Black Series. The approach was simple and didn't stray too far from their method of working in the kitchen: they design it all themselves and ensured each piece unique purpose. It's for the modern gardener, sure, but equally attuned to the urban dweller thanks to a weather repellent, dry wax finish. It looks dope — almost like a cross between old-school Carhartt WIP and A.P.C.

rose-made-the-worlds-prettiest-edibles-now-its-making-gardening-gear-chic-loobook-01
Courtesy of Rose
rose-made-the-worlds-prettiest-edibles-now-its-making-gardening-gear-chic-loobook-02
Courtesy of Rose

"You see a lot of workwear on the market, especially here in California, but I always thought of it as too generic," says Al-Shaalan. "I missed high-quality materials and trims as well as interesting silhouettes and fits. I wanted to design grow clothes that aren’t only functional but also season-less and most importantly ageless. We work with a lot of growers from ages 20 to 70 and I wanted to make sure those garments can be worn for a lifetime by multiple generations."

Al-Shaalan's words are echoed by co-founder Nathan Cozzolino, who fully concedes the almost Pavlovian need for any new brand to put out merch these days. Making something built to last was just as important to him as the fact it had to look good.

"The larger brands in cannabis send it out to third-party factories (the same factories that design/make concert tees) to crank out in high volume - similar to how they approach their cannabis products," he explains. "Some of them sell $8 million per year worth of logo hoodies and you end up seeing a 14-year-old at Mountain View skate park wearing the hoodie of his father‘s favorite California weed brand. We considered the physical demands of working in agriculture and I think [Al-Shaalan] imagined what she wanted to see on bodies in grow rooms surrounded by hundreds of plants and in the context of lush, wild outdoor cannabis and produce farms.”

Rose Delights is already making waves when it comes to gummies. Expect to hear a lot more of them when it comes to clothing in the future.

Find out more about the capsule at Rose Delights.

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: Valentino Is (V)ery Serious About Its Toile Locò Bag

    Style
  • Image on Highsnobiety

    Ramp It Up! Virgil Abloh’s Legacy Lives on at Miami Skate Invitational

    Culture
  • Image on Highsnobiety

    Lori Harvey Is Back in Her Cozy Bag

    Style
  • Image on Highsnobiety

    Seriously, Celine’s Winter 2023 Show Was a Rock N’ Roll Concert

    Style
  • Image on Highsnobiety

    ASICS Like You’ve Never Seen Them Before

    Sneakers
  • Image on Highsnobiety

    Slip Into Suicoke's Cozy MM Snow Boots

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.