Brand: Rowing Blazers
Key Pieces: The tonal and color-block rugbies, check-patterned jackets and trousers, along with tonal knitted sweaters with a box logo on the chest are standouts.
Editor’s Notes: After launching its American Psycho-inspired capsule, Rowing Blazers now unveils its FW18 lookbook, captured in the streets of downtown Manhattan and Princeton.
Evoking the NYC-based menswear label's sartorial flair with streetwear sensibilities, the collection encompasses graphic tees, rugbies inspired by Hockney and Mick Jagger, along with jackets and wide-leg trousers, as well as collaborations with men's clothier J. Press and Harry's New York Bar in Paris.
The editorial also takes cues from vintage Ralph Lauren ads, updated with a youthful interpretation, in addition to Japanese expertise on mixing ivy league styling with streetwear. Overall, the featured pieces above and the entire collection perfectly merge the worlds of urban appeal and preppy American classics for an aesthetically pleasing line.
If you like what you see, the first delivery of the FW18 line is slated to drop on September 6 at the Rowing Blazers flagship in SoHo and online.
For more, check out Rowing Blazers founder Jack Carlson explain what it means to be a streetwear omnivore.
Also, in case you missed it, preppy style is back, and ‘The Dropcast’ discusses how it happened.