The latest feat of physical strength to make its way around the internet is the 'One Chip Challenge,' a test that involves consuming the hottest chip in the world - a snack from Paqui Chips made from the Carolina Reaper pepper. Among those brave enough to try it is Shaq, who completed the challenge on live TV. Watch him eat the chip in the video above.

Shaquille O'Neal took on the challenge as a bet against his co-host on Inside the NBA, “Chuck, I’ll bet you $20 USD I bite a chip, won’t even make a face.” True to his claim, Shaq did not make a face - though a violent coughing fit may or may not have violated the terms of his bet.

In other NBA news, it seems Nike is having some trouble wth their jerseys... get the scoop on that here.