Highsnobiety
Your Highsnobiety privacy settings have blocked this YouTube video.

The latest feat of physical strength to make its way around the internet is the 'One Chip Challenge,' a test that involves consuming the hottest chip in the world - a snack from Paqui Chips made from the Carolina Reaper pepper. Among those brave enough to try it is Shaq, who completed the challenge on live TV. Watch him eat the chip in the video above.

Shaquille O'Neal took on the challenge as a bet against his co-host on Inside the NBA, “Chuck, I’ll bet you $20 USD I bite a chip, won’t even make a face.” True to his claim, Shaq did not make a face - though a violent coughing fit may or may not have violated the terms of his bet.

In other NBA news, it seems Nike is having some trouble wth their jerseys... get the scoop on that here.

We Recommend
  • 90s hip hop fashion feature Adidas Guess Nike
    The Trends & Brands That Defined ’90s Hip-Hop Fashion
    • Style
  • Image on Highsnobiety
    Is Kanye West Still One of Hip Hop's Wealthiest Moguls in 2023?
    • Culture
  • colorful jewelry
    10 Pieces of Colorful Jewelry That Distil Our Summer Mood
    • Style
  • Image on Highsnobiety
    Janelle Monae Flashing Her Boobs Is a Learning Experience
    • Culture
  • Image on Highsnobiety
    Everything You Missed in Dave & Central Cee's Chart-Topping "Sprinter" Music Video
    • Style
  • Image on Highsnobiety
What To Read Next
  • nocta nike clothes
    NOCTA's Nike Sneakers? The Collab's Clothes Are Where It's At, Actually
    • Style
  • kerwin frost mcdonald's meal merch
    Everything to Know About Kerwin Frost x McDonald's (Those Clogs Too)
    • Style
  • suki waterhouse pregnancy outfit
    Suki Waterhouse’s Maternity Style Echoes Rihanna’s Bump-First Mentality
    • Style
  • jeremy allen white nike cortez outfit
    Jeremy Allen’s Dirty White Nike Saga Has Ended (For Now)
    • Style
  • nocta nike fleece 8000 peaks collection
    NOCTA x Nike's New Fleece Is Actually Season-Appropriate
    • Style
  • sacai nike vaporwaffle new colorways
    Dear sacai x Nike Stans, Your Faves Have New Heat in the Vault
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.