Following his recent Coachella performance as Gucci Gang with Lil Pump and Gucci Mane, Smokepurpp brought out a sample of his jewelry collection to show GQ, before being joined by jeweller Avianne & Co, who supplied the Florida rapper with some new pieces.
Coming to the shoot wearing around $275,000 worth of iced-out items already, including a flooded $60K-70K Audemars Piguet wristwatch, Smokepurpp supplements his jewelry collection with even more rings and necklaces.
Johnny Avianne from Avianne & Co also breaks down some of the craftsmanship behind their pieces, explaining how diamonds are added to the brand’s prong-set items. For a behind-the-scenes look at what it’s like to shop for jewelry with Smokepurpp, check the video in full above.
For more of GQ’s “On The Rocks” segment, check out 2Chainz and Lil Pump break down their jewelry collections.
