Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Following his recent Coachella performance as Gucci Gang with Lil Pump and Gucci Mane, Smokepurpp brought out a sample of his jewelry collection to show GQ, before being joined by jeweller Avianne & Co, who supplied the Florida rapper with some new pieces.

Coming to the shoot wearing around $275,000 worth of iced-out items already, including a flooded $60K-70K Audemars Piguet wristwatch, Smokepurpp supplements his jewelry collection with even more rings and necklaces.

Johnny Avianne from Avianne & Co also breaks down some of the craftsmanship behind their pieces, explaining how diamonds are added to the brand's prong-set items. For a behind-the-scenes look at what it's like to shop for jewelry with Smokepurpp, check the video in full above.

For more of GQ's "On The Rocks" segment, check out 2Chainz and Lil Pump break down their jewelry collections.

We Recommend
  • Pharrell's New Tiffany Jewelry Is His Dream Come True (EXCLUSIVE)
    • Style
  • Vans’ Classic Slip-On Is Now More Jewelry Than Sneaker
    • Sneakers
  • Audemars Piguet Knows That Watchmaking & Music Are Deeply Connected
    • Watches
  • The Audemars Piguet Royal Oak Mini Needs No Extra Ice
    • Watches
  • Audemars Piguet Just Shrunk And 'Frosted' The Royal Oak
    • Watches
What To Read Next
  • Is the GAP Cool Again?
    • Style
  • New Balance’s Deliciously Minimalist Sneaker Has Major BSE (Big Samba Energy)
    • Sneakers
  • MSCHF Designed a Reversible High-Top Sneaker... Sandal?
    • Sneakers
  • All Roads Lead to Joe Jonas for Scotch & Soda’s FW24 Capsule Collection
    • Style
    • sponsored
  • adidas’ Chunktastic New Dad Shoe Is Outrageously Balenciaga-Coded
    • Sneakers
  • Goodbye Brat Green, Hello Butter Yellow
    • Style