Design
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The Verge

Earlier this month Snapchat introduced a new feature that allows you to group video chat with friends. Now, the social media app returns to give developers the chance to make their own face filters, The Verge reports.

The opportunity arrives roughly four months after Snapchat introduced Lens Studio, a platform for creators to build augmented reality objects referred to as “world lenses.” Seven new templates have since been added to Lens Studio, allowing for the creation of face filters. You can in turn utilize virtual items such as baseball bats and face paint.

The Verge points out that more than 30,000 lenses were created in the first two months of Lens Studio, garnering over a billion views.

Now, you can build the aforementioned face filters in mere minutes. Once your design has been uploaded to Snapchat, the app will generate a Snapcode and a link that opens in Snapchat for 24 hours. The code is good for one whole year, allowing you to use it any number of times. You can also send the code to friends, as well as receive ones from others.

Snapchat will also formulate a story to promote user-created face filters, of which you can browse on the Our Story feature 24 hours at a time. Lenses will also be highlighted in the Discover tab.

In addition, the app’s newly implemented Official Creator Program is designed to reward top creators with promotion, technical support, and early access to features and templates.

For more on Snapchat’s new user-generated face filter initiative, visit The Verge.

In related news, Facebook has added AR doodling and Instagram’s Boomerang to Stories.

Not NYC, not LA.

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