sole dxb magazine
Sole DXB

A new standalone project from the minds behind Sole DXB - Dubai’s biggest cultural festival - Sole offers a look at global street culture from a new international perspective.

For its first issue the magazine focuses on independent talent from South Africa, India, Turkey, UAE and more. The two covers, supported by Mac Cosmetics Middle East, features South African rapper Sho Madjozi—one shot by Maxwell Aurelien James and another by Andile Buka of The Sartists.

Since 2010 Sole DXB has grown from being a niche meeting place for some of the region's most committed sneakerheads into a huge celebration of all things fashion and culture. This year they will bring some of the biggest names in music to Dubai’s prestigious Design District (d3).

The release of Event Edition, marks a first foray into publishing and, with two new issues coming annually, is a title that aims to reflect the festival’s cultural exploration of people and stories found in countries peripheral to the Middle East that are not often given a platform to speak. “As the festival grew, it was important for us to see its content expand, too. The publication will help us build more bridges between the communities and the subcultures we’ve been striving to shed light on,” explained Hussain Moloobhoy, co-founder of Sole DXB.

With a 10,000-copy run distributed across regional locations as well as select international doors, the magazine’s first issue features an essay written by rap royalty Nas, alongside interviews, opinion pieces and editorial content, shot in the region and abroad with brands such as Gucci, Farfetch and Saint Laurent. The magazine also features a bespoke shoot by Sole DXB for their concept store Early Retirement and a capsule including collaborations with Kappa, The Basement, Jeff Staple and more.

SoleDXB will return to the Dubai Design District (d3) for three-nights and two-days on December 6, 7 and 8, 2018. Check out the outstanding music lineup via our exclusive announcement here.

Tickets now on sale at

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