Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we spotlight an underground brand that’s bringing something new to the worlds of streetwear and fashion. 

"I think we challenge conformity, tradition, and gender norms," says Spencer Badu, founder of S.P. BADU, a Toronto-based brand that focuses on wardrobe staples designed for longevity. The clothes aren't attached to any particular trends — no logomania here — but every garment is unisex.

The label is led by Badu, who does nearly everything at the company bar the styling and photography. "Everything really started from my bedroom," he tells us. "I was playing around with my ideas, making patterns, and teaching myself how to sew. Then I decided to go to fashion school to major in apparel technology."

The pieces are wearable, but S.P. BADU isn't just for anyone. Regarding his inspirations, Badu mentions designers such as Rick Owens, i.e. the kinds of designers who can build a cult around their clothing. He's also influenced by architecture, which explains how some of his designs get their structured shape.

As the brand's SS19 lookbook shows, Badu is looking to destabilize the idea that certain clothes are for men and others for women by showing every look on both genders.

"Everything we make is based off a unisex size chart," he explains. "For us, comfort is a big focus as we incorporate both masculine and feminine elements, whether it's color, proportion, details, or the cut."

The SS19 collection (styled by Bobby Bowen, below) features graphic tees, paneled pants, all-in-one jumpsuits, tailored suits, shiny black track pants and jackets, cross-body bags, pairs of sleeves, and bombers with details such as backpack straps and hidden pockets.

The FW18 collection (below), which is available now, includes black brush twill jumpsuits with contrast stitching, red spiral jeans with a dilating popper pattern running up the leg, and cropped canvas jackets.

As conversations about gender continue to grip the zeitgeist, unisex designs, brands, and stores are creeping into the mainstream. As one Highsnobiety writer examining the rise of genderless brands put it recently: "The aim of genderless fashion is to break free from the gender restrictions codified in the clothes we wear. To put it simply, designers are seeking to give consumers the freedom to explore what they want to wear without worrying that their choices say anything about their sexuality or gender."

Badu's brand is part of the movement's vanguard within streetwear. Speaking about any potential backlash against the idea of genderless clothing (and there's a fair bit, especially within the streetwear community), the designer is sanguine. "I don't think any of the resistance is on purpose," he says. "New ideas take long for people to accept."

S.P. BADU's FW18 collection can be shopped via the brand's webstore.

For more about genderless fashion, here is what New York designers are saying about the phenomenon.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.