To kick off 2019, the Roman sneaker boutique SUEDE is making key moves to cement itself as a European streetwear destination. From brick and mortar updates to creative redesigns, SUEDE has plenty in store for the year to come.

Alongside a men's store relocation in SUEDE's home neighborhood of Monti, the Roman sneaker destination is launching a women's boutique in January, set to feature new product launches and exhibition displays for an entirely new audience – but with the same spirit SUEDE has maintained since its founding six years ago. The Italian retailer will also be introducing classic brands and newer industry players to its portfolio, including North Face, FILA, Carhartt, Chinatown Market, Kappa, and many more.

In addition to their IRL initiatives, SUEDE is set to debut a total web redesign, where customers from across the world can experience the boutique's new creative moves.

To help reign in the new year and celebrate each of their new activations, SUEDE is teaming up with Highsnobiety to offer all of our readers 15% off on suede-store.com with the code HXSM. The code is valid until January 7 and can be used on all Fall/Winter 2018 collections, plus, more special offers are available on SUEDE's outlet tab.

SUEDE Store

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So, next time you’re in Rome and want to scope out some new kicks, head to SUEDE’s all-new men’s store at Via degli Zingari 58 and keep an eye out for its women's location, set to open in January at Via dei Serpenti 127. Until then, check out the store’s full offering and enjoy 15% off FW18 collections at suede-store.com.

In related news,  be sure to check out the best sneaker stores around the world.