Tekla may be specialists in creating the perfect sleepwear, but the pieces are just too good to stay in the bedroom.
There's an element of nostalgia tied to the campaign, some kind of longing for the outdoors and for connection. Each of the pieces are of course, unisex, and arrive in polka stripe, clover stripe, lemonade, and coffee colorways, creating a vintage-like feel to the campaign.
As for the choice to shoot the pieces in Costa Rica, Coulson explained, "I was on a trip there with my friends (a few of which feature in the campaign). It’s a special, beautiful, calm place, with incredible nature, which felt like a perfect match. "
Tekla has previously worked with Coulson on its family-focused campaign in 2020, and the 2022 shoot captures the same relationships. It isn't just about sleep, it is about building a community and exploring themes of self-reflection, according to the brand.
Of course, spending two years in a pandemic has messed with our sleep in more ways than one – but helping you find comfort is where Tekla comes in. "There’s the feeling of comfort and peace that comes with sleep. It’s a basic necessity and a luxury, and after a few years of spending more time inside, I think people are more conscious of the energy they put into that time and space," said Coulson.
Personally, my Tekla pajamas have done me just as well throughout the night, as it has as part of an everyday outfit. That's the beauty of the brand – the pieces are so good you could literally just wake up and head straight out. Trust me, I've tried.
Starting at £85, the Tekla Spring collection will be available starting March 15, online.