This might feel like just another Friday to you, but for everyone who got their hands on a coveted UGG x Telfar bag it's a day worth celebrating – and bragging about on social media.

UGG x Telfar fans who participated in the 2020 pre-sale event have begun to receive the coveted handbags from the highly anticipated upcoming collaboration. For the collab the iconic Telfar shopping bag – in small ($192) and medium ($290) sizes – was rendered in a chestnut suede and creamy shearling trim in a style evocative of UGG's popular sheepskin boot.

It's a mouth-watering (and clever) cross-over of Y2K classic and 2020s hype. And those lucky enough to get the fluffly Telfar shopper in the mail have taken it upon themselves to let it be known that they secured the bag. Within a matter of days, the coveted bags have already inspired countless YouTube unboxing videos, Twitter explosions, and Instagram flex-fests.

But for Telfar Clemens, whose bags always sell out within a matter of minutes, this is just another day. People losing their minds over the UGG collab just goes to show that Telfar has mastered the art of the "cultural impact." Very few brands have attained the level of clout that Telfar enjoys, where it's no longer just about the product but about community – think Supreme and Jordan. But unlike many of these other brands, Telfar's influence isn't built on being scarce or exclusive, instead it's about inviting people in through an egalitarian business model and a fitting tagline to go along with it: “It’s not for you – it’s for everyone.”

What To Read Next

  • Image on Highsnobiety

    Is Dyson's Air-Purifying "Bane Mask" a Breath of Fresh Air?

    Culture
  • Image on Highsnobiety

    EXCLUSIVE: How Dior Handcrafted Its "Futuristic Armory"

    Style
  • Image on Highsnobiety

    Loro Piana Pops Up On Rodeo Drive

    Style
  • Image on Highsnobiety

    The Biebers Face Off in a Battle of Bizarre Sunglasses

    Style
  • Image on Highsnobiety

    We're Dreaming of an Off-White™ Christmas

    Style
  • Image on Highsnobiety

    Arc'teryx System_A Is Back & It's Extra Pink

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.