Following the release of his third full-length album "Beauty Behind the Madness," The Weeknd relaunches his web store with the first release from his official fan merchandise sub-brand. In addition to being available on tour, the graphic tees, beanies, New Era caps, hoodies and raglan crewneck sweaters can be purchased online now. XO's premium clothing brand, Official Issue XO, is currently under development and will be returning shortly.

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