While his soulful crooning would suggest he is more of a lover than a fighter, The Weeknd has just been announced as one of nearly two dozen new partial owners who have taken a stake in the thriving fight game that is the UFC.
Following the $4 billion acquisition in July by an investor group led by WME | IMG, new celebrity owners alongside The Weeknd include Adam Levine, Anthony Kiedis, Ben Affleck, Calvin Harris, Cam Newton, Conan O’Brien, Flea, Guy Fieri, Jimmy Kimmel, Li Na, LL Cool J, Maria Sharapova, Mark Wahlberg, Michael Bay, Rob Dyrdek, Robert Kraft, Serena Williams, Sylvester Stallone, Tom Brady, Trey Parker, Tyler Perry and Venus Williams.
“Expanding our ownership group to include this caliber of talent and entrepreneurs is a strong indicator of UFC’s fast-growing global presence,” UFC President Dana White said. “Our new investors bring an incredible depth of knowledge and experience to help us continue to elevate this brand and capitalize on its entertainment and sports crossover appeal.”
According to ESPN's Darren Rovell, each celebrity was required to invest a minimum of $250,000 USD as part of of their ownership stake.