Timberland is taking one giant step into the Metaverse as a part of its innovative ongoing CONSTRUCT: 10061 program.

Partnering with Epic Games' Unreal Engine and footwear design platform CONCEPTKICKS, Timberland is offering gamers a closer look at the more guarded areas of footwear innovation and design using 3D technology, in a completely unique way.

Taking things to another level, the latest instalment of the project offers Fortnite users the chance to take a glimpse behind Timberland’s innovation curtain by visiting a virtual design lab based within a custom island (code 4313-0063-0736).

“Timberland was built on a foundation of footwear innovation,” explains Drieke Leenknegt, Timberland CMO. “We’ve brought the collaboration model into the metaverse by inviting innovators to co-create Metaboots with our own designers.”

“At the same time we’re inviting consumers into the world of design innovation within an amazing Fortnite experience,” she continued. “The possibilities to connect in the Metaverse are endless.”

Showcasing at Milan Design Week, the design lab is a virtual recreation of the brand’s real life innovation space which allows gamers to explore the biomes of the island, discover three custom Metaboots inspired by Arctic, Desert and Forest biomes - as well as the brand’s archetypal yellow boot - and collect samples to earn special biome effects.

"Through the usage of Unreal Engine-based tools and virtual worlds, brand enthusiasts have the chance to engage with Timberland boots in ways not possible today," said Raffaella Camera, head of Brands at Unreal Engine, Epic Games. "While designers are able to create and collaborate in completely new ways, with the help of real-time 3D technology. It’s exciting to imagine where we can take this together."

This announcement could also signal further moves into the Metaverse from Timberland, who are just one of a handful of brands to really take the dive. It does begin to raise the question though, as to what would you like to wear if you one day entered the Metaverse?

Personally, I've always thought I'd be clad in something technical like a 3L GORE-TEX raincoat with one of those peaked hoods, or some nice zip-off trousers that turn into shorts. But for those still deliberating their Metagetup, Timberland could soon have the answer.

What To Read Next

  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

    Sneakers
  • Image on Highsnobiety

    Has The NB 2002r Peaked With This GORE-TEX Pair?

    Sneakers
  • Image on Highsnobiety

    A Fresh Batch of BAPE STAs, Courtesy of SSENSE

    Sneakers
  • Image on Highsnobiety

    Collina Strada & Vans Are Dropping the World's Most Whimsical Skate Shoe

    Style
  • Image on Highsnobiety

    Days After BAPE, Nike Sues Lululemon Over Sneakers, Too

    Sneakers
  • Image on Highsnobiety

    Louis Vuitton’s $2,310 Fortune Cookie Bag Comes With a Message Inside

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.