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Virgil Abloh’s latest art exhibition, “PAY PER VIEW,” is now showing in Tokyo, Japan.

The contemporary art exhibition examines the role of advertising in society, and the ways that, much like art, it can inform and record the nuances of our culture. Some of the works such as “television” and “a mere image” invite the viewer to consider how advertising is designed to conjure up specific emotions within us.

Fans of Abloh’s other work, notably his streetwear label OFF-WHITE, will be very familiar with the designer’s self-aware, hyper-meta approach to art, commerce, fashion and design. Iconic Japanese artist (and recent OFF-WHITE collaborator) Takashi Murakami offered the following statement about Abloh “It’s hard to grasp at a first glance, but Virgil’s work has gradually been changing rules of various games. I can’t suppress my excitement that the moment of change in the art world is about to begin with his involvement.”

Check out our images of “PAY PER VIEW” in the gallery above.

The exhibition will be showing until April 16th at Takashi Murakami‘s Kaikai Kiki Gallery. If you’re in Tokyo you can find it at Motoazabu Crest Bldg. B1F, 2-3-30 Motoazabu, Minato-ku. 

  • Photography: Eva Al Desnudo / Highsnobiety
Words by Max Grobe
Associate Fashion Editor
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