Louis Vuitton is continuing its partnership with UNICEF, this time on a range of silver charm bracelets designed by menswear artistic director Virgil Abloh. A portion of the proceeds will go to the United Nations agency.
Inspired by the tumbler padlock invented by Georges Vuitton (Louis Vuitton’s only child), this new edition riffs off the codes seen in Abloh’s SS20 runway collection.
The bracelet arrives in orange, black, mint, and blue colorways, finished with Abloh’s signature, chunky bold chains, a Louis Vuitton charm, and silver padlock. The new accessory retails at $430, of which $100 will be donated to UNICEF.
The United Nations Children’s Fund, founded in 1946, aims to provide conflict and disaster affected children with access to clean water, sanitation, nutrition, education, health, and protection services. So far, Louis Vuitton’s partnership with UNICEF has raised nearly $10m.
“In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world,” read a statement from the French fashion house. “By purchasing the Silver Lockit designed by Virgil Abloh, clients have the opportunity to support UNICEF’s work to provide conflict- and disaster- affected children with access to water, sanitation, nutrition, education, health and protection services. This includes support to Syrian refugees and host communities in Egypt, Jordan, Lebanon, Iraq and Turkey, as well as children affected by recent natural disasters.”
You can purchase the bracelet below. You can also make separate donations to UNICEF here.