Carmakers everywhere are scrambling to figure out how to keep up with the Tesla hype. Chinese-owned VOLVO believes it now has an answer, but it's not what you think.

Instead of just producing electric cars under the VOLVO brand, the car manufacturer has decided to turn its tuning arm, Polestar, into the brand and manufacturer behind its new range of electric cars.

The Polestar 1 was debuted in Shanghai and the car, producing 600 HP, will be Polestar's top model going forward. In four years, VOLVO projects to have three separate models, which will serve a range of customers from low to high-end.

From an external design standpoint, not much separates the Polestar 1 from its VOLVO counterparts, however, Polestar boss Thomas Ingenlath suggested taking a different approach to design in the future and forging a separate identity.

In a surprising twist, Ingenlath has said these cars will be produced in a new factory at a clip of around 500 a year, but will not be sold. Customers will lease the cars on a flat-rate basis. Exact details have yet to be released.

In related news, Hyundai's latest concept looks like it wasn't built by Hyundai – and that's a good thing.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.