Under the Radar is Highsnobiety’s weekly celebration of upcoming talent. Each week, we’re spotlighting an emerging brand that’s bringing something new to the worlds of streetwear and fashion.
“My idea was to create a new type of workwear for artists to wear when they are drunk on creativity” — Heikki Salonen
Vyner Articles is a new label from Finnish designer Heikki Salonen. Currently two seasons in, the label debuted at menswear trade show Pitti Uomo earlier this year. Salonen’s eponymous label originally made waves with its deconstructed, subculture-influenced garms when it launched in 2009, and he is also rumored to design for Maison Margiela’s MM6 diffusion line.
Vyner Articles is a creative respite from Salonen’s namesake label. “It started to get really heavy” he explains, “so I wanted to kind of step back and kind of work with art on the new brand.”
Vyner Articles took shape in FW18, initially taking influence from outlier figures such as Trent Reznor and Jean-Michel Basquiat. The designs cater to artful deviances, with paint flecks and intricately drawn graphic prints, but those are anchored by the fact that this is essentially a line of men’s staples: tees, jackets, pants.
The label is named after Vyner Street in East London, where Salonen lives and works. “The idea was that everybody who comes through the doors would be somehow involved with the collection as well” says Salonen, “my girlfriend (who shot Vyner Articles’ lookbook), and I live and work here in the same space, we do loads of prints so we’re always wanting to collaborate with artist friends from our close-knit circle”.
Vyner Articles’ SS19 collection taps into the menswear zeitgeist with ’60s references via tie-dye two-pieces, experimental lime green tailoring, red leather jackets, Hawaiian graphic prints, metallic hardware accessories, and a nod to Finnish indie rock band NEØV, whose track list for their debut album Orange Morning is printed on graphic T-shirts. You can spot the group’s lead singer in the lookbook, too.
This kind of casual collaboration is a core tenet of Vyner Articles’ creative narrative. “Something that I learned from my time at other brands s that it’s really important to keep on coming back to the same ideas” Salonen explains. “So we have this group of products that we always print an artwork on along with the name of the artist.”
Vyner Articles is available at Browns, LN-CC and Machine-A in London, Galeries Lafayette in Paris, Macondo in Verona, Wildstlye in Los Angeles, Restir and Ware-mo-kou in Tokyo, Ne-sense in Taipei, Lane Crawford and HBX in Hong Kong, Lane Crawford in Shanghai, and Han Style and 10 Corso Como in Seoul.