Following the recent viral Season 6 campaign, the YEEZY camp has returned with a new marketing ad seen in New York’s Times Square.

Taking over numerous billboard spaces, the new promotion features screenshot images of model Yovanna Ventura, who also took part in the social media takeover. For those that can remember, this new seasonal plug bears resemblance to the brand’s Instagram poster takeover, which saw screenshot images of Kim Kardashian’s Instagram pasted citywide.

Continuing the motif of paparazzi-style shots, it seems like YEEZY really wants to draw a buzz for Season 6. While the new advertisement doesn’t feature any updates regarding release dates and pricing, we wouldn’t put it past Kanye West or the YEEZY brand to drop an unexpected release.

Check out the billboard images above, and when you’re done, check out Extra Butter’s collaboration with Reebok.

Words by Candice Nembhard
Staff Writer

A Berlin-based gal from Brum.