adidas Drops YEEZY Sneakers Again, One Last Time
adidas is ridding itself of the remaining YEEZY shoe stock, finally. According to speculation online, it is readying its final YEEZY sneaker sale. Final as in no more adidas YEEZY. Ever.
Initially, adidas had plans to sell off its remaining YEEZY shoes, a backlog of stock estimated to be worth over $1 billion, around this time last year, adidas CEO Bjørn Gulden said at that time.
And, true to Gulden’s word, over the past 12 months adidas has been quietly releasing its YEEZY sneakers in sporadic, sold-out shoe drops.
But whereas adidas' 2023 YEEZY sneaker drops were pretty predictable, the YEEZY shoes have all but dried up in 2024, making adidas' final YEEZY restock a long-awaited event indeed.
Now, finally, the first part of the final YEEZY sale has arrived, launching on the adidas YEEZY website on May 27, confirming the early speculation circulating online. The drop comprises a huge range of sneakers (44 in total) including adult and children sizes.
As with previous releases, the final adidas YEEZY sale is taking place on the adidas CONFIRMED app and the adidas’ YEEZY website.
Highlights from the release include the 350v2 in an eye-catching marbled colorway, YEEZY’s sci-fi Knit Runner, and lots of variations of YEEZY's various squishy foam clogs.
But don't worry if there's nothing to your tastes in this release because rumor has it that there are going to be multiple drops released throughout the coming weeks, ending on June 13. This is, of course, only a rumor at present. However, as we’ve seen with previous releases, leaks from the sneaker community often prove to be accurate or, at least, a good indicator of things to come.
All we know for sure is that YEEZY summer is a safe bet.
If you’ve been looking to get your hands on a more niche adidas YEEZY sneaker directly from the source then, the chances are, it will be included in this drop.
Highlights from adidas huge, upcoming Summer 2024 YEEZY release include the YEEZY 350 in its original Turtledove colorway from 2015 (as well as the Pirate Black colorway that followed). There’s also a wide range of YEEZY BOOST 350v2 models rumored to be dropping.
Alongside these early YEEZY releases, there is also its huge, puffy NSLTD Boot, and more colorways of the lockdown-favorite YEEZY Slides.
It’s been a full year since adidas started releasing its leftover YEEZY stock and, so far, the strategy has worked well. In 2023, the brand posted higher-than-expected profits at least partially due to the YEEZY drops.
"The improvement is due to the better operating business of around €100 million and the decision to not write off €268 million of Yeezy inventory," CEO Bjørn Gulden commented at the time.
adidas later announced plans to drop its remaining YEEZYs in 2024. This started with the YEEZY BOOST 350 v2 in Steel Grey, released on February 29. It was followed by a larger release in March.
In total, adidas expects to sell around $376 million worth of YEEZY shoes across the 2024 fiscal year, according to an adidas earnings call held in the first quarter of 2024. And it looks like a lot of that stock is being offloaded in the coming weeks.
If you're in market to get a box-fresh pair of YEEZY shoes for their retail price, move quick.
This is (likely) about to be your last chance at new ones, at least from adidas.
