When it comes to describing the Fear of God & Ermenegildo Zegna collaboration collection, hotly anticipated doesn't come close. But anticipate no more because from today you can now sign up to the exclusive Zegna pre-buy waiting list. All you have to do is sign up for the Zegna mailing list here and you will be first in line to receive news and directions of how to put your name on the list.

A lot has happened since Alessandro Sartori and Jerry Lorenzo first announced they would be working together way back in February. Buying habits and style tastes have evolved rapidly. In our interview with Alessandro Sartori and Jerry Lorenzo for Not in Paris in June, Alessandro commented on the rise of the 'buy less, but better' mentality.

"From day one we thought about life long garments. About pieces that you can mix and match — one collection after the other. Let’s think about a garment that you can easily give to your younger brother, or to your girlfriend. The quality of fabric and construction means it’s built to last. If you open the garments inside, you see the quality."

The timing is perfect. On announcing the partnership Fear of God's statement was, "With a shared true desire to create the modern man’s wardrobe, we partnered with Ermenegildo Zegna to establish a timeless collection rooted in freedom, sophistication, and elegance. Through this partnership, we’ve had the opportunity to bring our perspective of  ‘American Luxury’ to the hands and craftsmanship of Italy’s best tailors.”

If there ever was a time for the 'modern man' to step up and show a bit of sophistication and elegance in style, manner and behavior it is now. And whilst excitement for the collection has been steadily growing, both Fear of God and Ermenegildo Zegna have been equally showing their contemporaries how to move with the times.  Zegna made 280,000 hospital suits in the battle against Covid-19 and Fear of God brought together the collective powers of no less than eight brands to create a t-shirt to raise money for the daughter of George Floyd, with proceeds going to the Gianna Floyd Fund. This is what modern brands should be about.

Refresh yourself with the laid back 'American Luxury meets Italian tailoring' feel of the collection in the galleries above and sign up to join the Zegna waiting list for the pre-buy here.


We Recommend
  • Models walk the runway during the Dries Van Noten Menswear Spring/Summer 2024 show as part of Paris Fashion Week on June 22, 2023 in Paris, France.
    Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • Zegna Milan Fashion Week FW24.
    James Blake Turned ZEGNA's Milan Show Into a Spectacle (EXCLUSIVE)
    • Style
  • Apple's Vision Pro VR headset worn by a model
    What Happens if You Pay $10,000 to Buy an Apple Vision Pro Early?
    • Design
  • Cahartt Trousers PDP
    10 Workwear Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • A close-up photo of OMEGA & Swatch's cold moon-inspired Moonswatch watch collab, showing a black watch face and gold hands with a snowflake pattern
    Where to Buy Swatch x OMEGA's Final Moonswatch of 2023
    • Style
  • Image on Highsnobiety
What To Read Next
  • union clarks collab 2024
    These Ain't Your Typical Clarks
    • Sneakers
  • satisfy our legacy
    Satisfy & Our Legacy Have Mastered Running Gear (Again)
    • Style
  • salehe bembury saru release
    Salehe Bembury's Crocs Mules Are Dropping Before His Sneakers
    • Sneakers
  • alexander mcqueen fw24
    Welcome to Seán McGirr's McQueen Era
    • Style
  • balenciaga winter 2024 show
    At Balenciaga's Winter 2024, Anything for Demna's Aesthetic
    • Style
  • Jeremy Allen White at the farmer's market carrying a tote bag full of flowers
    Big Fits, Bigger Flowers: Jeremy Allen White Is Always at the Farmer's Market
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.