Disclaimer: This article was originally published on February 16, 2021. It is being reshared in honor of Zerina Akers' 2021 Primetime Emmy Awards win for 'Outstanding Costumes for a Variety, Nonfiction or Reality Program,' for Beyoncé's 'Black Is King.'

Zerina Akers, stylist to Beyoncé, has pivoted her Instagram curation of fashion labels into a bona fide luxury marketplace and content hub. Black-Owned Everything features solely Black-owned brands with the aim to engender meaningful and enduring participation and growth for Black entrepreneurs.

Check out our highlights from the new shop here, and read on to see where Akers wants to take BOE "once the trend is over."

BOE, when did the idea for the platform come to you? What opportunity did you see?

After seeing the overwhelming response from the @blackownedeverything Instagram page, I recognized the need for a luxury retail space for Black-owned businesses to have a global reach. It was a natural progression for us.

Why is it important to create a destination with exclusively Black designers?

Unfortunately, they aren’t represented elsewhere. [The market was missing] a place where Black-owned brands are showcased in a curated and elevated light. Black Owned Everything’s goal is to amplify and empower a community of brands to reach diverse and engaged audiences and encourage them to shop inclusively.

Black Owned Everything’s IG bio reads “For When The Trend Is Over.” Can you elaborate a bit on this?

BOE is a medium for creating meaningful and long-lasting participation for Black-owned businesses. We are building a community, growing socioeconomic status, showing pride in our product and what we produce. Taking ownership of our creativity so other brands don’t take or sell our stories.

Next to e-com, how will the content/community element plug-in?

Alongside e-commerce, we will spotlight brands and stories from Black-owned businesses in editorial features and with original content. Soon you will see additional channels roll out on the platform, special projects that will be unveiled from designer collaborations, capsule collections, immersive storytelling content, and curations

Who are you aiming to reach with the platform?

BOE is for Black people by Black people but I want everyone to discover and experience it, there is room for everyone to support.

Business-wise, how many people are involved? What’s your growth ambition for the platform?

BOE will evolve into a full-fledged one-stop space for all things Black. bringing new brands in monthly from established to emerging and independent Black-owned businesses. A community and culture was also started with the Instagram page and I see it continuing to expand with the launch of BOE.

What do you hope BOE can teach the industry at large?

To give proper recognition to Black creatives. All of the brands on BOE are innovative and bring a unique perspective to the marketplace.

What To Read Next

  • Image on Highsnobiety

    At Bally SS23, Rhuigi Villaseñor Strikes Gold

    Style
  • Image on Highsnobiety

    Leave It to A$AP Rocky to Make the Western Tuxedo Look Cool

    Style
  • Image on Highsnobiety

    Bottega Veneta SS23 Is Full of Moods

    Style
  • Image on Highsnobiety

    HAL STUDIOS & ASICS Go Forest Mode

    Sneakers
  • Image on Highsnobiety

    Ferragamo Enters Its Sexy Era Under Maximilian Davis

    Style
  • Image on Highsnobiety

    All Things Julia Fox at Highsnobiety's Milan Fashion Week Party

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.