Today we can give you a first preview of the upcoming Fred Perry and Raf Simons Spring/Summer 2011 Collection. Both lookbook images and product images are included in the preview, giving you a detailed look at the 7th collection of the two brands.
“For their 7th collaboration the Fred Perry and Raf Simons Spring Summer ‘11 collection goes back to basics, re-working classic Fred Perry pieces by incorporating Simons’ signature minimalist silhouette and styling.
The Fred/Raf hybrid polo shirt is the mainstay of the 38 piece collection. Featuring a traditional shirt stand collar and body darting that creates a slimmer, cleaner silhouette. The key styling detail is the use of Riri zips on select product. Manufactured in Switzerland, made to order and hand-polished the Riri brand has been supplying zips for 100’s of years and adds a ‘couture feel’ to classic Fred Perry fashion sportwear – zips replace the traditional button placket on the polo shirt and are found on side seams of longline, sleeveless pique tunics and slim-fit harrington jackets.
Other key pieces include zip through sweaters, hoodless sleeveless sweaters, skinny fit trousers and shorts.
The 30 leaf Fred Perry laurel originally used in the 1960’s continues to be used exclusively on Fred Perry and Raf Simons collaboration product.”
The collection has been released online today here.
Check out the lookbook and product shots of the collection after the jump.