Where the runway meets the street
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Influential artist, designer and entrepreneur, Jeff Staple, brings his positive social contagion to the truth tobacco awareness campaign with the “truth 1585 Collection” of limited edition t-shirts. Staple worked with eight boutique’s and street culture stores across the country – Major, Goliath, Bodega, UBIQ, Alife, Burn Rubber, TRUE and the Reed Space – to produce eight original t-shirts. Available now.

To find out more about the collaboration see the video below or visit

More images follow after the click.

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