In the second of adidas Originals’ special editorial shoots to celebrate the release of the adidas Tubular, the industrial space of Milan’s Garage Sanremo served as the backdrop to an exclusive editorial shoot ahead of its transformation into adidas’s TUBULAR GALLERY concept.
The temporary gallery will serve as an experimental space where international designers and creatives will come together and celebrate, analyze and reinterpret the Tubular design. Among these is videomaker Dimitra Louana Marlanti who, inspired by the intersections present in the artistic, architectural and fashion worlds, will install a three-dimensional multimedia experience, grounded in video and virtual reality.
However, for the lookbook shoot above, HBA designer Alberto Brasola Barina joined fashion designer and model Hym Leigh, ARMES designer Georgy Miltchev, as well as the conceptual stylist Ramona Tabita. Building on the legacy and iconic designs of the adidas Forum, the Tubular collection draws inspiration from adidas Originals’ archives, principally the designs and ideas surrounding the 1993 Tubular runner.
adidas Originals’ TUBULER GALLERY opens 11 a.m. Friday, September 25, with a special event and exclusive set from Jacques Greene.
adidas Originals TUBULAR GALLERY
via Zecca Vecchia, 3
11 a.m. September 25 – 8 p.m. September 26.
Photographer: Yves Borgwardt
Styling: Saskia Schmidt
Grooming: Rory Rice
Photography Assistants: Filip Scherrer, Pierpoablo di Stefano
Styling Assistant: Ivan Rasic
Models: Alberto Brasola Barino, Georgy Miltchev, Hym Leigh, Ramona Tabita
View adidas Originals’ previous editorial shoot in Berlin’s Kraftwerk power station here.