Calvin Klein this week introduces a new campaign, the first under Raf Simons’ creative direction, dubbed American Classics. This isn’t your average project from CK, however, as “It’s a celebration of Calvin Klein’s iconic underwear and jeans; acknowledging their status as Pop and showing them in the world of art,” according to Calvin Klein himself.
Above we get a look at the unique campaign, as styled by Olivier Rizzo and photographed by Willy Vandeperre, as the clothes featured in the shots are meant to strike up conversation with the art. The artwork then comes from famed twentieth century artists including Andy Warhol, Richard Prince and Simons’ favorite, Sterling Ruby. Ultimately, the juxtaposition of the models and their respective pieces of art is explained through text.
Just days ago Calvin Klein unveiled its new logo by Raf Simons and Peter Saville.
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- Source: Dazed