Where the runway meets the street
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Tokyo concept store WISM opened its first outpost in Shibuya in 2012. The name WISM comes from the crew’s concept of World’s Interesting Souvenir Market, and the store encompasses traditional menswear, streetwear and other niche subcultural gear. The store also collaborates with indie brands on the regular — the most recent of which was Highsnobiety favorite Willy Chavarria.

See how the impeccably-dressed store squad looks below, and for more retail inspo check out our recap from Seoul’s Boon the Shop.

Name: Horike
Occupation: Manager
Brands: Willy Chavawism & Converse
Instagram: @ryu_horike

Name: Ogura
Occupation: Staff
Brands: Comoli & Converse
Instagram: @naomichi_ogura

Name: Tasaka
Occupation: Staff
Brands: Comoli x WISM, Pleasures & Willy Chavawism
Instagram: @tasakayuki 

Name: Asaki
Occupation: Staff
Brands: Comoli, Brain Dead
Instagram: @asaki_wism

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