Highsnobiety

How One of Japanese Fashion’s Best-Kept Secrets Found Success Without Looking for It

Since its inception in 2013, HYKE, designed by Hideaki Yoshihara and Yukiko Ode, who are married, has built a cult following in Japan.

  • Culture

Highlights

  • Young Designers Are in Their Post-Sneaker Era

    • Sneakers
  • C.P Company’s Techy Jackets Take on New, Experimental Forms

    • Style
  • Roses for Julez

    • Culture

Get Ready For Summer With HS05

HS05 is ready for summer with Light Knit Polo's, mesh t-shirts, boxy shirts and shorts for every mood.

Latest News

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    • Style
  • BLACKPINK Dominated Music: Streetwear Is Next

    • Style
  • Ayo Edebiri, Fashion Super Saiyan

    • Style
  • Did Pharrell Just Tease a Louis Vuitton x Apple Collab?

    • Style
  • This Parisian Merch Has a Love-Hate Relationship With the City

    • Style
  • The Mark of the C: Champion x Highsnobiety Take on Not In Paris

    • Style
    • sponsored
  • Not In Paris Is Back. Here’s Everything Going Down

    • Style
  • Amid a Summer of Sports, Athleti-Chic Reigns On

    • Style
    • sponsored
  • Marc Jacobs & Stephen Sprouse Still Go Hard

    • Style
  • From a Fashion POV, France Might've Already Won the Euros

    • Style
  • entire studios, Needles & More: Browse This Season's Latest Drops

    • Style
  • Aries & Umbro Revisit English Football's Most Stylish Years

    • Style
  • From Claire's to Limited Too, Tween Mall Brands Are Cool Again

    • Style
  • This Father's Day, We Wonder: Why Do We Love Dressing Like One?

    • Style
    • sponsored
  • 10 Luxury Espadrilles for the Ultimate Summer Flex

    • Style
  • Runway to Runway: A Guide On Summer Airport Outfits

    • Style
  • Forget AirPods: Wired Headphones Are Fashion

    • Style
  • We Won! Converse's Most Emo Shoe Is Back

    • Style
  • Big Pants, Little Shirt Summer Season Is Finally Here

    • Style
  • A Guide to Paris’ Many Vintage Shops

    • Style
  • Advisory Board Crystals Rebirthed Merrell's Killer Clog as Hiker Slip-On (EXCLUSIVE)

    • Style
  • Charli XCX & Troye Sivan's Sweat Tour Should Have You Dripping

    • Style
  • Drake's Old Money Revenge Fit Feat. XXXL Pants & A Diamond Rolex

    • Watches
  • Best Served Chilled: Nike's Golf Shoes Get a Frosty, Fluffy Makeover

    • Style

Most Popular

  • These Classic Sneakers Should Be in Every Wardrobe

    • Sneakers
  • Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know

    • Style
  • Get the ‘GoodFellas’ Drip With A Knit Shirt

    • Style
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