Highsnobiety

So all those mysterious "4:44" billboards, posters and trailers now have an official meaning; there's a new Jay Z project coming at the end of the month. At midnight on Monday, TIDAL dropped the news that 4:44 is indeed the name of Jay Z’s next album, and it will be available exclusively on the service June 30. Check out the announcement below.

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The accompanying trailer, entitled "Adnis," features some black-and-white footage of Moonlight actor Mahershala Ali boxing a punching bag while Danny Glover, who plays a trainer, holds it. The trailer is soundtracked by some new Jay Z music, which features a down-tempo, piano-led instrumental and some new Jigga bars, which have a pertinent connection to Father’s Day.

“Letter to my dad that I never wrote/ Speeches I prepared that I never spoke/ Words on a paper that I never read/ Prose is never pen, they stayed in my head.”

Watch the trailer below.

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In related music news, President Obama recently waxed poetic about his love for Jay. Get the details on that right here.

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