Highsnobiety

Anti Social Social Club’s Spring/Summer 2024 collection features a first for the Los Angeles-based streetwear brand.

Alongside Anti Social Social Club’s varied assortment of brightly-colored clothing, the new collection also comprises some exclusive luxury collectibles, including two Goyard bags.

First there's the $2,100 Saint Louis PM bag, perhaps the world's most famous tote bag3, that's been updated with ASSC branding.

Then there's the Goyard Portefeuille Matignon GM, a compact zip-up wallet that'll cost you the best part of $1,600.

Other luxury pieces from the ASSC collection include Maison Raksha-engraved Apple AirPods Max, a Rimowa Classic Cabin carry-on, and a Pro Hunter-customized $29,000 Rolex made from a genuine Rolex.

It's worth noting that though watch modification company Pro Hunter used a real-deal Rolex watch as the basis for this custom piece, Rolex itself would not consider it "authentic" because the original parts have been modified.

Additionally, while these luxury products are arriving as a part of ASSC's SS24 collection, the brand clarified that they are not actually collaborations: "While the products are authentic and customized by ASSC, they are not official collaborations with the mentioned brands.”

While including customized luxury products within a seasonal collection isn’t revolutionary, it is a first for ASSC, a brand that's no stranger to controversy.

After a spike in popularity through the late 2010s that saw a number of high-profile celebrities wearing the brand, ASSC went through a period of ups and downs and a series of management shifts.

That said, even through these periods, the fact that ASSC still has such a solid and devoted fan base and that its collections always sell out is a testament to the community the brand has created.

SS24 is an alternate avenue from the brand and clearly a way of standing out in a congested market. It's also in a similar lane to its trend-led Stanley Cup collaboration earlier this year, which was reselling on StockX for almost $250.

Your Highsnobiety privacy settings have blocked this Instagram post.

Clearly, luxury customized accessories are an effective way of Anti Social Social Club standing out from the crowd. Then again, when ASSC is dropping its own luxe Goyard bags, are you surprised?

We Recommend
  • An Ex-Manchester United Striker Is the Creative Behind Paris’ Coolest Club
    • Style
  • Statement Bag? Too Easy: A$AP Rocky Mastered Statement Pants
    • Style
  • Slow Steady Club Wins Mizuno's Dad Shoe Race
    • Sneakers
  • Josh O'Connor Is the Anti-Fashion Babygirl We Deserve
    • Style
  • UD Ibiza Just Entered the Stylish Football Club Discourse
    • Style
What To Read Next
  • Supreme Is Being Sold (Again)
    • Style
  • The Ultimate Buyer's Guide to Maison Margiela Sneakers
    • Sneakers
  • adidas' Wonderfully Beefy Super Shoes Just Got Better
    • Sneakers
  • Vans Is Still "Always Pushing"
    • Sneakers
  • These Secretly Good Jordan 4 Sneakers Were Made for the Olympics
    • Sneakers
  • Mongolia's Olympic Uniforms Are Unbeatable
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.