Highsnobiety
Double Tap to Zoom

Apple has dropped a commercial highlighting MacBooks in popular anime shows.

Titled "Behind the Mac," the 30-second ad posted to Apple Japan's YouTube channel, shows how pervasive Apple laptops have become in popular culture. It spotlights the use of MacBooks (and MacBook-esque laptops) in the anime shows Mr. Osomatsu, New Game!, Keroro Gunsou, Your Name, Weathering With You, and more.

Even though many of the laptops pictured in the scenes don’t actually feature the Apple logo on them, they all strikingly capture the essence of a MacBook. The campaign's tagline encourages creativity and innovation with Apple's MacBook, reading "Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too."

Watch the adorable ad below.

We Recommend
  • Apple Has Tech Covered. Next up? Streetwear
  • Somewhere in the In-between: Grey Days Celebrates New Balance’s Statement Hue
  • These Blacked-Out New Balances Aren't as Basic as You Think
  • The Next Great Aimé Leon Dore New Balance Is a Wild, Wet Wonder
  • The World's Coolest Brands Crave New Balance's Most Normal Shoes
What To Read Next
  • The Golden Age of Mountaineering, Remade The North Face Purple Label Way
  • A 250-Year-Old, Underrated Royal Watchmaker Returns
  • Why CLOT Made adidas' Stan Smith a Summer Slipper (EXCLUSIVE)
  • Everybody Agrees, the adidas Superstar Lives up to Its Name
  • The Future of Retail Is Offline
  • The Most Classic adidas Shoe Dresses in Raw Denim