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Apple Celebrates the History of MacBooks in Anime With an Adorable New Ad

in DesignWords By Sarah Osei

Apple has dropped a commercial highlighting MacBooks in popular anime shows.

Titled "Behind the Mac," the 30-second ad posted to Apple Japan's YouTube channel, shows how pervasive Apple laptops have become in popular culture. It spotlights the use of MacBooks (and MacBook-esque laptops) in the anime shows Mr. Osomatsu, New Game!, Keroro Gunsou, Your Name, Weathering With You, and more.

Even though many of the laptops pictured in the scenes don’t actually feature the Apple logo on them, they all strikingly capture the essence of a MacBook. The campaign's tagline encourages creativity and innovation with Apple's MacBook, reading "Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too."

Watch the adorable ad below.

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