Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Apple Celebrates the History of MacBooks in Anime With an Adorable New Ad

Written by Sarah Osei

Apple has dropped a commercial highlighting MacBooks in popular anime shows.

Titled "Behind the Mac," the 30-second ad posted to Apple Japan's YouTube channel, shows how pervasive Apple laptops have become in popular culture. It spotlights the use of MacBooks (and MacBook-esque laptops) in the anime shows Mr. Osomatsu, New Game!, Keroro Gunsou, Your Name, Weathering With You, and more.

Even though many of the laptops pictured in the scenes don’t actually feature the Apple logo on them, they all strikingly capture the essence of a MacBook. The campaign's tagline encourages creativity and innovation with Apple's MacBook, reading "Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too."

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

Watch the adorable ad below.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • An Ex-Apple Designer & Louis Vuitton Invented a New Kind of Suitcase (EXCLUSIVE)
  • What Happens After Apple? Eugene Whang Is Finding Out
  • The Designer of the iPhone Created a Surprisingly Analog Electric Ferrari
  • Steve Jobs Wore Issey Miyake. Now, Your iPhone Can, Too
  • Thanks to Japanese Grannies, Tim Apple Finally Got Shoes That Cook
What To Read Next
  • Nike’s Saucy Air Max Is as Hot as Curry
  • Wait, You Can Wear The North Face Puffer In Summer?
  • Why Is One Japanese Fashion Giant Buying Another?
  • This Is the Entry-Level Luxury Watch the People Want
  • OBJ, Collector of God-Tier Vintage Tees, Is Flipping His Wild Stash (EXCLUSIVE)
  • A Linen-vestigation Into the Fabric of the Season
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now