Highsnobiety

Balenciaga's Spring/Summer 2019 collection carries that most Demna Gvasalia of Demna Gvasalia design embellishments: an "I Love Techno" slogan on shirts, zip-up sweatshirts, and a $1,050 tote bag.

While the new season saw the Balenciaga creative director move away from irony-splashed items (DHL, IKEA bags, Crocs) and edge more toward power dressing, Gvasalia clearly couldn't leave out the playful, logo-re-appropriation edges entirely. But Balenciaga's techno shout-out hasn't gone down well with everyone.

To its most devoted fans, techno is sacrosanct, so its deployment on costly Balenciaga garms is seen by some as tantamount to blasphemy. Others, meanwhile, came to Gvasalia's defense, pointing out how his Georgian background is likely to have informed his appreciation of club culture.

Check out some of the responses below.

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

As Highsnobiety associate music editor Bianca Giulione points out, the font of the slogan bears a striking similarity to another, easily googleable "I Love Techno": a music festival in Montpellier, France and DJ mix compilation series. If you're into searching for techno music online, you might have come across the logo on unofficial uploads of techno mixes and tracks on YouTube.

Your Highsnobiety privacy settings have blocked this YouTube video.

Meanwhile, if you love both techno and Balenciaga, you can shop the items here.

What do you think of Gvasalia's "I Love Techno" products? Share your thoughts in the comments.

Now, here's everything you need to know about Demna Gvasalia

We Recommend
  • balenciaga winter 2024 show
    At Balenciaga's Winter 2024, Anything for Demna's Aesthetic
    • Style
  • Balenciaga winter 2024 releases
    Balenciaga Winter 2024 Just Dropped. Well, Some of It (EXCLUSIVE)
    • Style
  • balenciaga reptile sneaker
    Balenciaga's Wicked New Sneaker Is a Dress Shoe for Runners
    • Sneakers
  • balenciaga erewhon collab 2023
    Next Up for Erewhon? A Balenciaga Collab
    • Culture
  • kim kardashian balenciaga outfit
    The Night Before Balenciaga, Kim Kardashian Appears (in Balenciaga, Of Course)
    • Style
  • Image on Highsnobiety
What To Read Next
  • Nike Sneakers
    The 26 Best Sneaker Brands to Turn to When in Doubt — a Complete List
    • Sneakers
  • black sneakers
    15 Black Sneakers for Any Rotation
    • Style
  • Supreme Dr Martens 2024
    Supreme’s Newest Dr. Martens Are Designed To Change Color
    • Footwear
  • The Art of the Celebrity Food Run
    The Art of the Celebrity Food Run
    • Culture
  • RX MARIE JEANNE
    Salomon Is Turning Recovery Slides Into Mary Janes
    • Sneakers
  • white sneakers
    White Sneakers Are a Staple and These Are Our Favorites
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.