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Balenciaga just unveiled shots from its upcoming SS18 campaign in a series of Instagram posts. Reviews, so far, have been mixed, with some typically forthright opinions being aired.

The awkwardly staged family portraits, set against vintage backdrops and paired with oversized clothing, suggest that Demna Gvasalia and his team looked back to the ’80s and ’90s for inspiration.

Not everyone was a fan, with some users harsher in their criticism than others. While some loved the old-school aesthetic and were very obviously hit by a dose of nostalgia, others lamented that Balenciaga was straying too far from its roots under Gvasalia, with some even calling for him to be fired.

Flip through a selection of Balencaiga’s campaign shots above to get a feel for the collection, and then check out some of the unfiltered reactions below.

How do you feel about the collection? Leave us your thoughts in the comments.

The good

“Looks like an early ‘90 American sitcom. I absolutely love it”

frankygram85

“?wow?wonderful?”

astrolog_evsevia

“So vintage this reminds me of my family when I was younger ❤️❤️❤️”

Leonaroseiberth

Balenciaga Men Spring Summer 18 campaign. Photography by @RobbieAugspurger, styling by @LottaVolkova

A post shared by Balenciaga (@balenciaga) on

“Balenciaga on fire”

Jordiaixela

The bad

“This designer needs to be fired”

Map_mariah

“Trying hard to be cool. What’s wrong Balenciaga ?”

Lynrb

Balenciaga Men Spring Summer 18 campaign. Photography by @RobbieAugspurger, styling by @LottaVolkova

A post shared by Balenciaga (@balenciaga) on

“A $1 thrift store haul branded as a $500 must-have sports wear… Shameless…”

Jetgirl37

“I can’t deal with the use of Balenciaga’s name on these past campaigns. The current administration will kill the historical concept of elegance that people have when you think of Balenciaga ?”

Roxyaedo

The jokesters

“Thrift shops are shaking rn LOL ?”

Francissinco

“Mannnn he got the Adams Family Lurch Blazer On With Leather Shorts And Substitute teacher 5 Pocket Slacks ????”

Foreverflyjus

Balenciaga Men Spring Summer 18 campaign. Photography by @RobbieAugspurger, styling by @LottaVolkova

A post shared by Balenciaga (@balenciaga) on

“This sh!t looks like something out of Burlington coat factory! #bargainbin”

saint_jeroboam

“I see people disliking this. But yall be the first ones to buy when h&m copies this”

Alanversace

The please, no

“While you’re reviving all these horrible late 90s looks can you bring back Jncos too?”

cashida_greed

And then there was user @lost_genius_of_fashion who seemed personally offended and commented several times

“Looks like these clothes were dropped in a care package in 1994 in the former Yugoslavia and picked up by a cold and emaciated bombed out of their home teenager.”

“stop now there is enough useless crap in the world.”

Balenciaga Men Spring Summer 18 campaign. Photography by @RobbieAugspurger, styling by @LottaVolkova

A post shared by Balenciaga (@balenciaga) on

“you do realise that #demnagvasalia doesn’t have a clue How to design and is literally throwing the legacy of #cristobalbalenciaga down the toilet?”

“Someone put energy into this….not a lot but someone put energy into this worthless rubbish.”

Next, check out this week’s six up and coming brands.

Footwear Staff Writer

My mum says I won’t win a Pulitzer writing about Supreme. She’s wrong.

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