Brand: Bang & Olufsen x On

Model: Cloudboom and Beoplay E8 Sport

Key Features: The Cloudboom is On’s latest competition-level running shoe, featuring twin CloudTec cushioning and a carbon fibre-infused Speedboard, as well as a light-weight engineered mesh upper. Everything about the Cloudboom is designed with speed and breaking your personal record in mind.

Release Date: July 16

Price: €200 (approximately $226) for the Cloudboom and €350 (approximately $395) for the Beoplay E8 Sport On Edition

Buy: On, Bang & Olufsen, and select retailers

Editor’s Notes: Swiss running brand On has partnered with Denmark’s Bang & Olufsen to launch its elite competition-level sneaker, the Cloudboom. The sneaker, which features a carbon fibre plate and is designed for racing, will be released alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones, the Beoplay E8 Sport On Edition.

“It has always been a dream of mine to create the ultimate competition running shoe,” says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever.”

The shoes and the limited edition wireless earphones will be available on July 16 via On and Bang & Olufsen’s official stores respectively. The On Cloudboom will also be available via select retailers.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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