Brand: Bang & Olufsen x On
Model: Cloudboom and Beoplay E8 Sport
Key Features: The Cloudboom is On’s latest competition-level running shoe, featuring twin CloudTec cushioning and a carbon fibre-infused Speedboard, as well as a light-weight engineered mesh upper. Everything about the Cloudboom is designed with speed and breaking your personal record in mind.
Release Date: July 16
Price: €200 (approximately $226) for the Cloudboom and €350 (approximately $395) for the Beoplay E8 Sport On Edition
Buy: On, Bang & Olufsen, and select retailers
Editor’s Notes: Swiss running brand On has partnered with Denmark’s Bang & Olufsen to launch its elite competition-level sneaker, the Cloudboom. The sneaker, which features a carbon fibre plate and is designed for racing, will be released alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones, the Beoplay E8 Sport On Edition.
“It has always been a dream of mine to create the ultimate competition running shoe,” says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever.”
The shoes and the limited edition wireless earphones will be available on July 16 via On and Bang & Olufsen’s official stores respectively. The On Cloudboom will also be available via select retailers.
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