Highsnobiety
beams-straw-yankees-hat (6)
beams

Whoaaaaaa — Yankee with straw brim! If I sound like a rambling madman, well, yes. But also, I must introduce you to one of the most bizarre, laugh-out-loud funny memes from the past few years. First, however, let's introduce BEAMS and New Era's straw New York Yankees cap.

It's a clever idea, no matter how you slice it. To take perhaps the singularly most recognizable fitted hats in the entire MLB league and realize it in summer-ready straw is to come up with crazily brilliant ideas at a Steve Jobs level. Okay, hyperbole, but still. A straw Yankees hat is cute.

Japanese retailer BEAMS brought in New Era, the defacto cap manufacturer of the MLB, to remake the timeless dome in a light, breathable hat made of a straw-like nylon. It's got the look and feel of a summery straw hat but the toughness of a technical mesh, giving you the best of both worlds (if I may turn a tired phrase).

The resulting design is imminently wearable and far more interesting than the beat-up old Yankees cap you've been wearing on-and-off for the past few years.

Make the ~$80 upgrade on BEAMS' website when the "straw" New Era Yankees hats drop in June.

Now, I could spend some time waxing poetic about the wonders of Japanese retail and the brilliantly subversive collaborations these stores and brands weave out of otherwise conventional stock silhouettes but I'd much rather talk Yankee With No Brim.

Your Highsnobiety privacy settings have blocked this YouTube video.

As I mentioned earlier, Yankee With No Brim is an amazing 10-second video of a guy circling another guy, howling in disbelief at the brimless Yankees hat atop the man's head.

It's one of the most dumbly endearing videos on the internet and it always gives me a chuckle, if only for the sheer goofiness of the cap and the exuberant awe it inspires in the guy holding the camera.

Yankee With No Brim obviously inspired its fair share of spin-offs and parodies, which are all equally amusing.

Your Highsnobiety privacy settings have blocked this YouTube video.

Now, don't expect your new BEAMS x New Era straw Yankee to draw similarly exaggerated response, which is probably for the better: people will quietly appreciate your good taste, rather than roaring in amusement.

We Recommend
  • From adidas to Clarks, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • NEEDLES, Timex, & BEAMS BOY Are Serving Up a Feast
    • Watches
  • Paperboy & BEAMS Are Now Serving Papergirl ASICS
    • Sneakers
  • Of Course Paperboy & BEAMS Cooked Up Polka-Dotted ASICS Sneakers
    • Sneakers
  • Levi’s & BEAMS Are Going Super (Super) Wide
    • Style
What To Read Next
  • adidas Drops YEEZY Sneakers Again, One Last Time
    • Sneakers
  • New Balance Dad Shoes Became Literal Shinin' Stars
    • Sneakers
  • 14 of the Best Nike Dunks for Under $300
    • Sneakers
  • Statement Bag? Too Easy: A$AP Rocky Mastered Statement Pants
    • Style
  • Stone Island Tech'd-up New Balance's Dad Shoe Classic Again
    • Sneakers
  • Let’s Unpack the Kith x TAG Heuer F1 Watch
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.