Beyoncé and adidas are done. According to a new report, the R&B star and sportswear giant have agreed to end their IVY PARK partnership.

The duo's deal began in 2019, when adidas named Beyoncé creative design partner. As part of her new role, the superstar relaunched IVY PARK — the clothing brand she founded in 2016 — under adidas' umbrella. Thus, adidas x IVY PARK was born, a four-year collaboration that spanned apparel, activewear, swimwear, and footwear.

Apparently, IVY PARK and adidas have been weathering tension due to creative differences. Beyoncé — who retains sole ownership of IVY PARK — is reportedly looking to venture out on her own in an effort to maintain complete control over the brand's creative.

Your Highsnobiety privacy settings have blocked this Instagram post.

The news comes shortly after reports revealed that that revenue from adidas x IVY PARK fell more than 50 percent in 2022 (adidas reps denied the allegations).

According to the newest report, Beyoncé's contract with adidas was set to expire after 2023 — meaning the duo may have decided to part ways earlier than anticipated.

Beyoncé is the second big-name collaborator adidas has lost in the past year. In October, the sneaker purveyor cut ties with Kanye "Ye" West after the rapper made a series of anti-Semitic comments. (Though rumor has it the partnership is back on.)

We Recommend
  • Wales Bonner & adidas Are Running Wild
    • Style
  • Wales Bonner's Wonderful New adidas Sneakers Are Sambas But Not
    • Sneakers
  • KITH's Chunktastic adidas x Clarks Platform Sneakers Sprang Back for Spring
    • Sneakers
  • Dingyun Zhang's Puffy adidas Sneakers Has Dark Side Energy
    • Sneakers
  • Sandal-Sneaker Hybrids Are an Irreplaceable Part of a Spring/Summer Uniform
    • Selects
What To Read Next
  • These Vacation Perfumes Are the Ultimate Travel Companion
    • Beauty
  • Shoe-Printing Company Zellerfeld "Declares War [on] Footwear Industry"
    • Sneakers
  • These 3 Stylists Nailed the Ultimate Adidas Euro Jersey Glow-Up
    • Culture
    • sponsored
  • Paint the Town Red? In Nike's New Crimson Air Jordan You'll Do Just That
    • Sneakers
    • sponsored
  • Rock the Boat? Burberry's New Bag Is More About Rocking the Horse
    • Style
    • sponsored
  • INTERVENTION Brings a Bumper Schedule to Berlin Fashion Week
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.