Following the third drop of her adidas x Ivy Park collection, which arrived in February, it's been quiet for Beyoncé fans. However, it looks like something is finally brewing on the Ivy Park front – just in time for summer.
The Ivy Park brand posted a photo to their Instagram account that featured a barbell rack overlaid with the text “How do you flex?” As the image suggests, the caption continues: "#adidasxIVYPARKcoming soon."
Beyoncé’s marketing strategy has always included a grandiose rollout on Instagram, followed by box unveilings done by our favorite celebrities, and it looks like we have just entered phase one of said activation.
Unlike most celebrities, the award-winning artist is usually mum around the details of her projects. Beyoncé is not one to do interviews or make major announcements for her upcoming work. So if you want too stay on toop of updates soo you can deck yourself out in summery Ivy Park drip, you'll have sign up to the website and hope for the best.