Brand: _by.ALEXANDER

Season: SS20

Key Pieces: The long plaid jacket (below) would make the perfect transition piece for an inter-seasonal wardrobe.

Release Date: Available now


Editor’s Notes: _by.ALEXANDER is the new fashion brand from British record producer Alex Da Kid, notable for producing hit singles such as "Love The Way You Lie" by Eminem; "Radioactive" by Imagine Dragons; and "Airplanes" by B.o.B.

Following a new 2-track single featuring 070 Shake (taken from his new album 000 CHANNEL BLACK) Alex da Kid AKA Alexander Grant is launching his new luxury fashion brand,  _by.ALEXANDER, designed and produced at an atelier in Los Angeles. Naturally, the brand comes with its own trippy music video, which you can watch above.

The 19-piece collection, as seen on actor Gary Busey in the video above and lookbook below (and with styling from Mel Ottenberg), is actually a unisex/women's collection which includes cropped puffer jackets, oversized sweaters, pale denim overalls, sports bras, cutout pocket jeans, plaid outerwear, newspaper print pants, drop-crotch tracksuit pants, and T-shirts with slogans printed across the chest.

Take a closer peek at the womenswear in a lookbook starring Irina Shayk below.

What To Read Next