Isamaya Ffrench has stepped down as creative director of Byredo makeup.

The makeup artist, musician, and Dazed Beauty director announced the move on Instagram.

"After 3 inspiring years at Byredo, I have decided to step down as creative director," Ffrench wrote. "It has been an absolute pleasure working 360 degrees with the brand, creating everything from campaigns to product development and everything in-between."

Known for her transformative special effects makeup, Ffrench worked closely with Byredo founder Ben Gorham to launch and develop the brand's makeup collection in 2020. The same year, Ffrench joined Burberry as global beauty director.

Byredo makeup quickly filled a gap in the beauty market — one wanting for an edgy, conceptual take on makeup that wasn't all high-gloss and glamour — with its sculptural packaging, directional colors, and subversive advertising campaigns.

Lucia Pica, Chanel's former global creative makeup and color designer, replaces Ffrench. Her first collection for the brand will launch this fall.

The news comes in the wake of several major moves for Byredo including a new mascara campaign starring Arca, a storefront in Japan, and the very preliminary announcement of a skincare line, coming next year.

Pica brings six years of experience at Chanel to her new post at Byredo, a brand still in the midst of fleshing out its makeup line.

"There is such elegance to Byredo," Pica said. "I imagine the Byredo person as someone completely at ease with their emotions. And with color, there has to be a story — poetry, depth. Instilling that sensibility into the makeup feels like the right project for me.”

According to WWD, Pica and Gorham have "innovations for 2023" up their sleeve. If the beauty gods are listening, I'm personally hoping for a Byredo highlighter and blush.

What To Read Next

  • Image on Highsnobiety

    Corteiz Rules the World (& Resale, Too)

  • new balance sneakers

    16 of Our Favorite New Balance Sneakers to Buy Right Now

  • winter sales

    Shop the Best Winter Sales Happening Now

  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

  • Image on Highsnobiety

    Tiffany’s Air Force 1 Is Good, Actually

  • Image on Highsnobiety

    EXCLUSIVE: Byborre & Palace Head Downtown

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.