Calvin Klein has launched its 2021 Pride Campaign featuring Arca, King Princess, Honey Dijon, and Omar Ayuso all celebrating defining moments in the queer and trans journey.
As part of the #ProudInMyCalvins global campaign, an intimate photoshoot captures the stars in the pride capsule. It features a cotton bralette and boxer briefs in various colors with the Calvin Klein logo waistband, cropped t-shirts, crewneck sweatshirts, denim bottoms, truckers, and the staple white t-shirt with branding in rainbow colors.
But the campaign is about much more than clothes – or lack thereof. In a short film, the campaign's eight stars — Isaac Cole Powell, Kai Isaiah Jamal, Raisa Flowers, and Samuel de Saboia also feature — share the transformative moments in their lives and their journey to self-acceptance.
In her short film, DJ Honey Dijon notes, “The first time in my life that someone had seen me before I saw myself... It was another trans woman that said to me, ‘You belong in a skirt.’ I realized at that moment that I could exist." And King Princess said that she "started to realize that I was part of this tapestry of queer people that have made really powerful, moving work. When I realized that, everything made sense."
The campaign continues Calvin Klein's ongoing work in support of multiple LGBTQIA+ organizations, including ILGA World, Transgender Legal Defense & Education Fund, and the National Pulse Memorial & Museum. The brand has also announced a new two-year partnership with The Trevor Project, the largest suicide prevention and crisis management center for LGBTQ+ youth. Learn more about the Pride campaign and see the rest of the videos at CalvinKlein.com