Highsnobiety

Is there anything Cardi B can't do? From record-shattering music and designing hyped footwear and apparel collabs, to infectious acting appearances, Cardi is leaving no industry stone unturned. So it comes as no surprise that the rapper is taking a book out of the celebrity billionaires club and venturing into the beauty industry with her own line.

TMZ reported this week that Cardi's company Washpoppin Inc. has officially filed legal documents to trademark "Bardi Beauty." Per a summary of the trademark application, the Bardi Beauty filing initially occurred on April 16. The potential goods and services listed under the Bardi Beauty name are cosmetics, fragrances for personal use, hair care preparations, non-medicated skin care preparations, nail polish, and nail enamel.

The filing leaves a wide margin for Bardi to enter the beauty game. Whether it's a traditional makeup line, selling Cardi's signature claws, gushy skincare, or a hair- (or wig) care line.

Cardi has been making CEO moves behind the scenes for a while now. In September 2020, it was reported that Cardi B had filed legal documents aiming to get her ubiquitous “WAP” phrase secured for potential liquor, beer, soft drinks, clothing, purses, and other products – which in light of the current filing could include cosmetics. So... WAP gloss could be a thing?

This entertainment-to-beauty-industry formula has been working wonders for a while now, with the likes of Rihanna, Lady Gaga, Kylie Jenner, and Kim Kardashian making big bank in the process. With Cardi's global cult-like following and cultural currency, it wouldn't surprise us if Bardi Beauty turned the rapper into the next makeup mogul. We will definitely be keeping a close eye on the TL for further updates.

We Recommend
  • Image on Highsnobiety
    TikToker Noen Eubanks Is the Face of Gen Z Beauty
    • Beauty
  • Image on Highsnobiety
    Union LA's 2023 Air Jordan 1s Are Unbe-Weave-Able
    • Sneakers
  • Image on Highsnobiety
    Prada Was Plotting Makeup & Skincare All Along
    • Beauty
  • Image on Highsnobiety
    Blizzy McGuire's Beauty Lookbook
    • Beauty
  • Image on Highsnobiety
    Isamaya Ffrench Turns Julia Fox Into a Glam Rock Alien
    • Beauty
  • Image on Highsnobiety
What To Read Next
  • Gerrit Jacob Interview
    For Gerrit Jacob, One Man's Kitsch is Another Man's Treasure
    • Style
  • overshirts
    12 Overshirts to See You Through Fall
    • Style
  • Image on Highsnobiety
    PUMA & Noah Are on a Winning Streak
    • Style
    • sponsored
  • Image on Highsnobiety
    Halsey & Avan Jogia Are the Tumblr-Core Couple of Our Dreams
    • Style
  • Image on Highsnobiety
    Glamour & Confidence, Even In Chaos: Estée Lauder’s Advanced Night Repair Face Serum Keeps Up With Fashion Week’s Tempo
    • Beauty
    • sponsored
  • Nike x Tom Sachs
    So, Are Tom Sachs & Nike Actually Reuniting?
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.