Two of the most iconic scents collide in the latest release from MSCHF. Today, the company launched a new perfume from none other than Chanel and Axe, combing the "most treasured brand in luxury fragrance" and the "most reviled scent in locker rooms everywhere," MSCHF said on the product's dedicated website.

In case you haven't caught on, the Chanel x Axe "collaboration" is simply the latest gag from MSCHF, a company well known for its viral releases. Here, they've taken the infamous Axe Body Spray and poured it into the iconic Chanel No. 5 bottle, thus revealing a bright green, coolant-colored, liquid perfume.

So why take two seemingly polar opposite fragrances and bring them together for a cheeky collab? As MSCHF points out, certain smells are ubiquitous with American culture, and for better or worse, Axe Body Spray is one of them.

"'Iconic' is in no way synonymous with 'good,' and in the fragrance world Axe deserves the label as much as Chanel," MSCHF stated. "At the end of the day, where icons are concerned, there is no good or bad; There is merely visible and invisible."

For many of us, Axe Body Spray brings back memories of high school gym class or the smell of a friend's car who is always late to the function. Conversely, when we think about Chanel No. 5, it generally conjures up images of that signature bottle alongside Brad Pitt and other A-list celebrities. Both are undeniably nostalgic, one more than the other depending on who you are.

If the nostalgia has taken hold of you upon getting wind of the Chanel x Axe collaboration, you'll have to hit the resale market to land the perfume, as it sold out in roughly 20 minutes after being released this morning. In the future, you should stay tuned in to MSCHF via their app for similar drops, which come on the second and fourth Monday of each month.

What To Read Next

  • Image on Highsnobiety

    Thanks to Telfar & Moose Knuckles, Your y2K Winter Uniform Is Here

    Style
  • Image on Highsnobiety

    Ah Yes, More Tabi Sneakers From Margiela & Reebok

    Sneakers
  • Image on Highsnobiety

    These adidas Shoes Aren’t What They Seem

    Sneakers
  • Image on Highsnobiety

    Swarovski Makes Dr. Martens Sparkle

    Style
  • Image on Highsnobiety

    2022's Most-Searched Skincare Brands Prove the Power of TikTok

  • Image on Highsnobiety

    Dont Worry Team Highsnobiety, Your Spotify Wrapped Can’t Hurt You

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.