How to Get the It Girl Look in Charli XCX's New '360' Music Video
If you haven’t noticed, the It Girl look is taking over the internet by blending effortlessly cool style with an attitude of being authentically yourself. Pop sensation Charli XCX exemplifies this trend in her latest music video for the single "360." Released on May 10th and directed by the visionary Aidan Zamiri.
The “360” video showcases an iconic cast of pop culture’s most famed It Girls. From the TikTok-to-runway sensation, Alex Consani to the effortlessly cool Gabriette and the ultimate mother of mothers, Julia Fox, these style icons define what it means to be an It Girl today.
But what exactly makes an It Girl? That idgaf attitude paired with a makeup beat.
From Emma Chamberlain's smoldering gaze to Chloë Sevigny's dewy look as she casually steps out of a crashed car smoking a cig. Each look is a testament to the It Girls' status as trendsetters. This self-aware commentary emphasizes their influence, inspiring countless devotees to emulate their looks.
Before Charli can even kick off her iconic song from the new Brat album (dropped June 7th), she finds herself walking in fashionably late to a dinner meeting with the It Girls. In a satirical twist, they discuss the necessity of finding the next "hot internet girl" to preserve their coveted status.
Their solution? Settling on their unsuspecting waitress as the chosen one #totallywaitervibes. Their advice? Be known but at the same time unknowable; be really hot, but in like a scary way.
The video had some hot makeup looks done by the talented MUA Isamaya Ffrench, who is also featured in the video alongside other baddies like Quenlin Blackwell, Chloe Cherry, Richie Shazam, Blizzy McGuire, Matisse Andrews, Salem Mitchell, Hari Nef, Sakura Bready, Anna Collins, Greer Cohen, Niki Takesh, Tess McMillan, Peri Rosenzweig, and Rachel Sennott. Now, who wouldn’t want to be their friend?
As the beat kicks in with Charli's magnetic energy, the song delves into her role as an It Girl and her growing influence, with her lyrics "When you're in the mirror, you're just looking at me" and "Internationally recognized / I set the tone, it's my design."
But Charli doesn't confine her narrative solely to herself; instead, she brings in references to those who have played a pivotal role in shaping her identity as mother, a popular Gen Z term referring to an iconic feminine figure like Gabbriette, Julia Fox, and A.G. Cook, who have inspired her, with lyrics such as, "I'm your favorite reference, baby / Call me Gabbriette" and "I'm everywhere, I'm so Julia."
Don't we all want to be an It Girl? Just me?
Now let's ride into the magnetic beauty looks showcased in Charli XCX's 360 music video and how to recreate them:
1. Emma Chamberlain's Smokey Eye:
Emma's ultra-dark smokey brown eyeshadow look paired with clear gloss gives off an edgy and effortless glamour. This look embodies that "after the club afterparty" sultry vibe.
To recreate this bold look, apply a dark brown matte shadow all over the lids, lightly blend it outwards for a smoldering effect, and add a touch of gloss on top.
With all the drama in the eyes, keep it minimal for the rest of the face by adding a cool-toned bronzer for sculpting and a clear gloss on the lips paired with a nude liner.
With this, you'll channel Emma's look with ease.
2. Gabbriette's Effortless "Cool Girl" look:
Gabbriette's signature look features skinny brows, black mascara, and a grey smoky eye and brown liner, lending a subtle yet striking frame to her face. Paired with a cool-toned complexion, this highlights Gabbriette's natural features while adding a hint of drama with dark under-eyes by using minimal concealer.
This bold contrast creates an allure that embodies the essence of the modern "cool hot internet girl." To recreate her signature look, check out the TikTok tutorial from user @whor3chata_.
3. Julia Fox's Bleached Brows:
Julia Fox's look is all about being loud and versatile, as she's a public figure who can leverage media attention at her own will. Her bleached brows make that very bold statement, complemented by a smoked-out eyeshadow.
To achieve this look, start by either bleaching your brows with a kit or to save you the hassle, you can use a light or white concealer to brush through your brows.
With the eye makeup, take a dark grey/blue shadow and smoke it out upwards to create a lifted look, and define the lips with a brown liner and nude gloss. Apply bronzer lightly to warm up your complexion, focusing on the cheekbones and temples.
With Julia's chic makeup, you'll radiate confidence, capture attention effortlessly, and you actually did it yourself.
By channeling the essence of these iconic stars, you can elevate your beauty game and embrace your inner trendsetter. Whether you're rocking a smokey eye like Emma or some bold brows like Julia or Gabbriette, the key is to exude confidence and embrace your unique style.
After all, being an It Girl is all about owning your individuality by having this air of "je ne sais quoi" and making a statement wherever you go.
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